We can always rely on Hennessy to release something special. And on the eve of their 200th anniversary they present us with a brand new take on a centuries old product. Purchase or sign up for alerts for The Hennessy VSOP Privilege Limited Edition by Carnovsky – affectionately know R as ‘Layered Harmonies’.
This special edition has been created by Milan based artistic duo, Carnovsky, who’ve take multiple visions of Hennessy’s VSOP Privilege to create a single, unique, Limited Edition bottle.
While Hennessy have long been supporters of all things art, (for example, their annual releases of various limited editions in collaboration with artists such as Shepherd Fairey and Peter Saville), this is their first foray into the world of virtual animation.
So – who are Carnovsky? And how did they come to be collaboration with the cognac giant? Well, the duo is comprised of artists, Francesco Rugi and Silvia Quintanilla – a team since they founded their Milan studio 10 years ago in 2006. Since then they’ve created a storm in the world of art by creating a process that blends both 17th century illustrations with what they’ve named the ‘RGB Project’. This is a digital technique so named for the virtual world’s primary colours – red, green, and blue.
We can only imagine how excited the artists were to be invited to visit Hennessy headquarters in Cognac to work on this special edition of a cognac that was first created in 1818 as a special order for the rest future King George IV of England.
From Hennessy’s archives, Carnovsky selected patterns and images that strike deep into the heart of this historic house. Sun, water, grapes, the houses coat of arms, the compass… They then created a virtual animation image that told the story of Hennessy VSOP Privilege Cognac in layers – and rendered it in ‘RGB’.
The colour red symbolises the energies and forces involved in creating VSOP Privilege. Green is about the origin of the cognac – nature and the fruit. And blue is the dreamscape of a sensory journey and the experience of tasting VSOP Privilege.
These multiple images coexist harmoniously to the naked eye. But when views through a coloured filter they take on depth, and the hidden story below is revealed. Each purchase of Hennessy VSOP Privilege Limited Edition Cognac will come with both a leaflet explaining the aesthetic and the colored filter with which you can view the images.
In addition, each customer will be invited to craft their own RGB symbol on craftmysymbol.com.
Hennessy VSOP Privilege Limited Edition 2016 Cognac will be offered for sale this upcoming holiday season. There will be several different options:
– The Limited Edition Bottle in presentation box
– The ‘deluxe’ version – in a lacquered bottle marked individually with a luxurious coffret
– A miniature, 5cl, version
– A limited edition festive set including a full sized bottle and 2 limited edition glasses.
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