London based Diageo is the ‘Darth Vader’ of the drinks industry: powerful, big and thirsty. It’s the biggest wine, beer and spirits company in the world.
The profits and results of this mega-corporation are in very good shape but something is missing: a good Cognac brand. And if possible.. some Champagne to fill up the product line.
Diageo wants to take over Moet-Hennessy
Diageo already owns 34% of Moet-Hennessy; the rest belongs to French luxury company LVMH. The management of the drinks company confirmed now their interest to buy more shares of Moet-Hennessy, in order to own it entirely.
If LVMH sells, Diageo would have to pay more than $ 15 billion for the remaining 66% of the company. But wait – there is no deal in place yet.
As Diageo already has those big other spirit brands, they just need a big Cognac brand – and would then directly shop the biggest Cognac seller in the world, Hennessy. Moet & Chandon would be sort of ‘in the package’. Such a deal could be a smart strategic move and would put Diageo in a even stronger position.
- Beer: Guinness, Tusker, Smithwick’s, Red Stripe, Harp Lager, Kilkenny, Kaliber (non alcoholic)
- Scotch whisky: Johnnie Walker, Buchanan’s, Cardhu, Justerini & Brooks (J&B), Bell’s, Black & White, Caol Ila, Vat 69, Oban, Talisker, Lagavulin, Glen Ord, Glenkinchie, Dalwhinnie, Cragganmore, Singleton, Haig, Royal Lochnagar, Glen Elgin, Knockando
- Baijiu: Shui Jing Fang
- Vodka: Smirnoff (Smirnov in Russia), Cîroc, Silent Sam, Popov, Ketel One
- Gin: Gordon’s, Tanqueray, Gilbey’s, Booth’s
- Rum: Captain Morgan, Bundaberg, Pampero, Myers’
- Bourbon: Bulleit
- Canadian whisky: Crown Royal, Seagram’s, Black Velvet
- Irish whiskey: Bushmills
- Tennessee whiskey: George Dickel
- Schnapps: Black Haus, Goldschläger, Rumple Minze
- Mixed drinks: Archers, Pimm’s, TGI Friday’s
- Liqueur: Baileys, Sheridans, Yukon Jack, Godiva’s
- Wines: Sterling Vineyards, Piat d’Or, Barton & Guestier, Beaulieu Vineyard, Blossom Hill, Canoe Ridge Vineyard, Acacia, Moon Mountain, Dynamite, Chalone, Provenance Vineyards, Hewitt Vineyard, and Rosenblum.
Source: www.dailymail.co.uk, wikipedia.org