Yesterday, July 15th at the Chateau Bagnolet (est. 1810) there was a garden party. Hennessy’s garden party, to be precise.

The president of Hennessy Cognac, Bernard Peillon, announced a 10% increase in buying eaux-de-vie from vinegrowers. The biggest Cognac house will also invest in a new, ambitious program: Construction of new barrel cellars and eaux-de-vie stocking facilities.

Hennessy wants to build new Cognac barrel cellars

That’s a clear signal coming from the ‘maison de negoce’: It shows optimism and healthy and constant developement of the leading Cognac producer.

Why does Hennessy announce new investments? Because they had a good year of 2009 and 2010 started well too. Hennessy will probably purchase 10% more (in volume) from Charente winegrowers, then Peillon added “plus minus 5%”.

Pic: dj @ oxherder arts Attribution-NonCommercial-ShareAlike 2.0 Generic

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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