There is a new Hennessy cognac – and it’s an XO: Cognac Hennessy Olymp… and it was an April Fool’s day prank. Not true.
The story was actually picked up on a Chinese liquor website; and received over 150 likes and some shares on facebook. A user writes: “that was just childish. there vanished my hopes of tasting special olympic blend.”

London hasn’t a cognac for the Olympic Games 2012

Honoring the next Olympic Games in London, the house of Hennessy a remarkable Special Edition named “OLYMP”, which is part of the Hennessy XO range. The logo of the olympic rings can be found on the bottle neck and on the bottle itself.


Hennessy Olymp is kicked off  exactly 117 days before the Olympic games in the UK, 2012. The number 117 is a reference to James Hennessy’s work: The founder of the cognac house used 117 different eaux-de-vie for his first sold cognac.

Blending Olympia’s philosophy with Hennessy’s tradition

Hennessy Head of Trade Michael Lesseter commented: “Olymp is a great product addition to Hennessy’s international travel premium range, presenting a blend of Olympic philosopy and tradition of Hennessy.”

Hennessy Olymp Special Edition

The special edition is launched on Sunday, the first of April, available at duty free Heathrow airport, and selected bars in London.

We love the bottle – it looks great. The olympic elements are really well designed, made with a good amount of understatement. It clearly is a reference to the original Hennessy XO bottle.

Hennessy Olymp heads towards Asia in June, available in Singapour, China, Hong Kong, Vietnam and Taiwan.

Of course this bottle does not exist – we at were just a little bit creative.

Get articles like these and more:
Subscribe to our mailing list

April Fool's Day Prank ! Hennessy Olymp Cognac Special Edition Launch for Olympic Games London 2012

Get a 10% Voucher AND Tasting Cognac eBook when you subscribe to our newsletter. Weekly updates about our stories, new products and deals.


Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

Write A Comment