It’s interesting to see the different faces that promote Cognac in various areas and countries around the world. In Asia and the Far East you often see glamour, such as the limited edition bottle we saw last year with the collaboration between pop star Jolin Tsai and Remy Martin.
But in the US the coolest trend at the moment, and has been for a good while now, is hip hop and rap music. So it’s no surprise that the largest of all the Cognac houses partners with rapper, NAS, to promote its wares there.
Part of the advertising campaign know as ‘Wild Rabbit,’ the ultra-cool star was privy to a private tour of the Hennessy premises in Cognac, prior to his concert at Olympia.
See the video below for NAS performing live, and most definitely promoting his sponsors brand…
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