The iPod has it, your laptop and now your 0,2l bottle of Hennessy Very Special Flask needs it too. A second skin, made of silicon. And of course it is customized – it protects the bottle, comes in beautiful different colors.. ‘Yes I am having purple Henny, why not..?’ With other words: it’s a gag, a gadget for very loyal customers.
So Hennessy gets ready for the summer. The biggest cognac house just announced a new accessory, colorful sleeves for the Very Special Flask.
Basically Hennessy targets fashion orientated and loyal Cognac consumers with this item. It’s supposed to be stylish and practical at the same time.. and it makes the Hennessy consumer more individual, at least that’s probably what the drinker is going to think.
Below you see some impressions, and the first picture somehow reminds me of the the Apple ads, when the Mac-company announced their colorful ipods. Remember?
Andy Glaser, Senior Vice President Hennessy Business says
“Hennessy V.S. is a brand consumers love and trust. With this limited edition of the Hennessy V.S. flask sleeves we wanted to introduce an accessory that is appreciated by our loyal consumers, but also appeals to the modern generation of cognac consumers.”
It all plays with the thought of being individual, certainly a good idea. While Nike lets you “design” shoes online, Hennessy offers you a sleeve.
Here are some reactions from our Cognac facebook site:
- “HOW CAN I GET ONE???? I AM DA BIGGEST FAN!!!!!!!!!!!”
- “love that”
- “It’s about what’s IN the bottle…what’s going on with these people?”
The Very Special (VS) flask sleeves are available in New York, New Jersey, Rhode Island and Connecticut – and you can bet that they will be available in more states this summer.
Price is at $12.99.
Source: Hennessy, prnewswire.com