Right now it seems that whatever the marketing team at Hennessy Cognac touch turns to gold… Read our article about Hennessy’s new limited edition Futura.
By the way, you can buy Hennessy Futura X Limited Edition online!
Following their collaboration with the New York street artist, Futura, they have now teamed this with a funky pair of trainers from brand leader, Converse. The Chuck Taylor All-Stars sneakers sport a wild summer pattern and come in a numbered box set with a bottle of the Futura X Hennessy VSOP cognac.
The trainers themselves are green and black with a multi-coloured ‘paint splattered’ effect, with the Hennessey logo embroidered onto the tongue. The set seems to only be being produced in a limited edition available from selected outlets only, and won’t go on worldwide general sale.
This comes hot on the heels of the news that Moet Hennessy USA sales have risen by 7 per cent in the first half of the trading year. The global organic revenue rose by 15 per cent to €1.76 billion, and Hennessy Cognac – despite having to implement price rises in the last few months – enjoyed single digit growth.
The US and Asia continue to be the fire-power behind Hennessy’s massive increase in profits. The volume of cognac sales rose by 8 per cent globally in the first six months, driven behind the insatiable Chinese thirst.
Champagne sales, as well as that of the groups single malt scotch whisky brand – Glenmorangie – are also proving extremely successful and helping immensely to boost profits.
The group have said that for the future they will concentrate on “controlled volume growth with a priority on markets with the most value added.”
Sources: stupiddope.com, shankennewsdaily.com