Fans of Hennessy’s collaboration with the hottest artists of the moment will be delighted to hear of their latest release—Remixing The Present—created with leading contemporary artist, Felipe Pantone.
This newest of Hennessy’s VS limited editions is a striking demonstration of the talent of Argentinian-Spanish artist, whose work embraces kinetic art, graffiti, bold color, and geometric patterns. Find out when it’s available on the Cognac Expert shop.
After meeting with Hennessy Master Blender, Renaud Fillioux de Gironde, Pantone was commissioned to create two unique pieces of art for the Cognac giant. To gain inspiration he was granted access to the precious Hennessy archives to view antique bottles, long-forgotten packaging, ancient labels, and vintage advertising.
Pantone says of his work, which is entitled W-3 Dimensional Three Stars,
“Whether it’s in art or in Cognac-making, you need to appreciate the past but at the same time it’s important to constantly reinvent yourself if you want to keep the flame alive. My work is informed by the past, but it’s totally contemporary. I like to transcend time through an unexpected experience that you can only have through art. I’m always trying to jump on the next wave, to innovate.”
In addition to utilizing many of Hennessy’s historical elements, he’s skillfully married in aspects of his own signature, such as the lightening bolt. This Hennessy VS Limited Edition by Felipe Pantone joins an illustrious list of previous such artist inspired bottles. These include those by VHILS, OS Gemeos, Futura, Shepard Fairy, JonOne, and Ryan McGinness. This latest release is the 9th such artist collaboration and will undoubtedly follow in the footsteps of its forebearers by selling out fast.
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An artist of mystery
Interestingly, Felipe Pantone has managed to achieve his fame without ever publicly revealing his face. Clever use of positioning, props, goggles, and masks in his publicity shots have added to his mystery (although perhaps not quite on the same level as Banksy). However, it’s a great self-marketing ploy, and one that’s been continued in the promotion of this limited edition.
As with the other artist bottles, the Cognac within is the regular Hennessy VS. It’s the bottle itself that is the limited edition. In addition to the launch of this work of art in July, Hennessy are also showcasing two Pantone inspired cocktails— the Ginger Sour and the Apricot Sour.
Discover more about the new Hennessy VS Limited Edition Cognac by Felipe Pantone.
Sources: prnewswire.com
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