This survey is an annual occurrence, and Hennessy beat rivals such as Chivas Regal, Jameson and Johnny Walker whiskeys. The survey takes into account three criteria over the year – these include how familiar people are with the brand as well as the size of the brand and the user experience. The survey is conducted by TNS, and the opinions of 3,500 consumers and 400 business leaders are sought to come up with the final results.
2011 was the first year that Hennessy has been included in the running, and not surprisingly they are very pleased to have taken the number one spot.
Avukile Mabombo, Hennessy’s brand manager for South Africa said:
“There’s a growing resurgence of the cognac category in South Africa and as a leading international luxury brand we are now not only pioneering the category but premium spirits in general. (…) We couldn’t have achieved this status without consumers who have shown their appreciation for a quality product.”