Hennessy Cognac has walked away with the first prize in the South African 2011 Alcoholic Spirit category of the Sunday Times Top Brands Survey.

This survey is an annual occurrence, and Hennessy beat rivals such as Chivas Regal, Jameson and Johnny Walker whiskeys. The survey takes into account three criteria over the year – these include how familiar people are with the brand as well as the size of the brand and the user experience. The survey is conducted by TNS, and the opinions of 3,500 consumers and 400 business leaders are sought to come up with the final results.

Hennessy Cognac

2011 was the first year that Hennessy has been included in the running, and not surprisingly they are very pleased to have taken the number one spot.

Avukile Mabombo, Hennessy’s brand manager for South Africa said:
“There’s a growing resurgence of the cognac category in South Africa and as a leading international luxury brand we are now not only pioneering the category but premium spirits in general. (…) We couldn’t have achieved this status without consumers who have shown their  appreciation for a quality product.”

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Hennessy beats Johnny Walker in South Africa

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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