The “Big 4” houses have been busy of late, with new campaigns, new (and discontinued) products, events, and video launches. The latest in our Top 4 Roundup series puts all this important industry news in a single place, ensuring you’re bang up to date with everything that’s been going on in the last few weeks.
Hennessy: VS Limited Edition by Osa Seven & luxury jeweler, Tiffany, poised to enter the LMVH family
There’s a new designer bottle hitting the shelves—well, if you happen to live in Nigeria, that is—but it’s one that’s sure to become a much-hallowed prize for those who collect the brand leader’s limited edition offerings.
Image credit: eelive.ng
The Hennessy VS Limited Edition by Osa Seven was launched on 25 October 2019 to mark the 10th anniversary of Hennessy Artistry in Nigeria, the global platform that showcases emerging artistic and musical talent within the country. Osa Seven, AKA Osadolor Okunkpolor, is a renowned for his work as a graffiti/urban artist and the founder of Socially Africa’s “Art for a Cause” program.
Osa says of the collaboration, “Today I am focusing on opening doors. Creating opportunity seems like the right thing to do. When I was younger, lots of people just didn’t believe that a graffiti artist could amount to anything. You have to put in a lot of work and believe in yourself. It takes consistency and persistence. We paint words that will inspire children, like joy, happiness, collaboration, and peace words that will take hold in their subconscious.”
The bottle is being launched in a limited edition of numbered bottles, although quite how many bottles are on offer isn’t quite clear.
Discover more about the Hennessy VS Limited Edition by Osa Seven
Is Hennessy about to get a new bed fellow?
Parent company of Hennessy, LMVH, is attempting to strengthen it’s already mighty grip on the luxury goods market, having just made an offer to purchase American jewelery firm, Tiffany. With an offer of around $14.5 billion dollars. If successfully this would sit beside the other high-end jeweller the group purchased in 2011, Bulgari, and complement the already impressive line-up that includes Hennessy Cognac, Louis Vuitton, Fendi, Hublot, Zenith, Belvedere, Christian Dior, Dom Perignon, and more…
Explore the Hennessy universe and stock up on your staple favorites from the world’s number one brand of Cognac.
Martell: A brand new expression of the classic XO
We have to say, this completely revamped design of the classic Martell XO Cognac is pretty special. Revealed in Shanghai on 18 October 2019, the famous arch-shaped bottle remains, yet has been given a 21st century makeover that’s as eye-popping as it is refined.
The launch was attended by the newly appointed Martell Ambassador for Asia, Nicholas Tse—the renowned actor, singer, entrepreneur, and chef.
Discover more and own your own bottle of the new presentation of the daring expression that is Martell XO Cognac.
Rémy Martin: Team Up For Excellence Campaign, Takeover of Versailles, and goodbye to VSOP Mature Cask
Rémy have set the bar high with their new consumer campaign entitled, Team Up For Excellence. Two videos have been produced, the first featuring Rémy’s cellar master, Baptiste Loiseau. Dedicated to the expertise and masters who bring us their creations it’s a sensory journey that also features other key team players, Laura Mornet (Viticulture Consulting Manager), Julien Georget (Estates Manager) and Michael Meunier (Cooperage Manager).
Loiseau says of the campaign, “It’s a wonderful project, which was made through teamwork. The result is a film that shows the essence of our trades, the passion that bonds us together and drives us and, above all, the evidence of working together for the better, the excellence of our Cognac.”
The second film is entitled, “Start Up” and is a celebration of young, pioneering companies that are forging their way to bring the world innovative new products.
To kick off the campaign Remy Martin took over the Palace of Versailles when they hosted a party for 100 media partners, bloggers, and influencers to enjoy a theatrical tour of the opulent location.
And we wave goodbye to an old favorite…
For those who’ve been seduced by the creamy smooth VSOP that is the Remy Martin Mature Cask Finish we’ve got some sad news… It is no more.
For now, the newly packaged Remy Martin VSOP will be the only such quality in the house’s collection. And we have to say, we really like it’s makeover—a great decision by the house to revert back to the original frosted black bottle. Cellar Master, Baptiste Loiseau, says of the change, “I have always considered the black bottle to be the reference of the house [of Rémy Martin]. By returning to the original frosted bottle, we are paying tribute to our roots: the essence of fine Champagne.”
Discover more about the delights of Remy’s VSOP expression and be one of the first to get your hands on the stunning new bottle.
Sources: pmnewsnigeria.com, afr.com, just-drinks.com, thespiritsbusiness.com, prnewswire.com