Hennessy Artistry, the music event brand of the biggest cognac seller in the world, allows fans to watch the final concert in New York live via a facebook livestream.

Hennessy seems to be quite succesful with their way of bringing music, spokesmen, an urban targetgroup together with their brand. The big difference between Hennessy and other producers such as Remy Martin for example is, that Hennessy created their own sub brand, an event/music sub brand.

Streaming Artistry concert

Quite smart and cool, Hennessy’s marketing communication – one must admit.

Hennessy Artistry

The concert happens tomorrow, October 18th 2010 and starts at 9 PM. The Roots and Q-Tip will be performing, such as Daniel Merriweather, Mike Posner and Kat De Luna.

Would be great if someone could tell us how the concert was like, or even watch it online. In France it will be in the middle of the night, so we will probably not watch this one.


Source: Hennessy

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Hennessy Artistry final concert live on facebook with Roots, Q-Tip and others

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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