Hennessy Artistry, the music event brand of the biggest cognac seller in the world, allows fans to watch the final concert in New York live via a facebook livestream.
Hennessy seems to be quite succesful with their way of bringing music, spokesmen, an urban targetgroup together with their brand. The big difference between Hennessy and other producers such as Remy Martin for example is, that Hennessy created their own sub brand, an event/music sub brand.
Quite smart and cool, Hennessy’s marketing communication – one must admit.
The concert happens tomorrow, October 18th 2010 and starts at 9 PM. The Roots and Q-Tip will be performing, such as Daniel Merriweather, Mike Posner and Kat De Luna.
Would be great if someone could tell us how the concert was like, or even watch it online. In France it will be in the middle of the night, so we will probably not watch this one.