Hennessy are pretty hard to miss right now.  From Cognac to Angouleme to the coast, giant posters proclaim three catchy slogans to entice people to the area and to the Hennessey tours.

Billboard-Mania

Whilst bill board campaigns are not a new notion, Hennessy have given their image a fresh and modern twist and they hope that these will continue the success of their newsletter, launched in 2010.  This has already proved a valuable tool, with visitors to the Hennessy tours rising by 10% last year.

Antoine Calendar, the new head of Corporate Communications is the drive behind the advertising.  He hopes that the new campaign will show people the fun and young aspect of the Hennessy legend, whilst still drawing on its roots and heritage.*

We have no images of the new campaign yet.

Sources: www.charentelibre.fr

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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