Can you believe it.  The BNIC and the Institue National de l’Origine et de la Qualitie (INAO) have had to file against a Chinese company for attempting to register two trade marks for the name Fracognac – again!

What the Fracognac? No Respect for Trademark

Shenzhen Ying Jun Wine Co Ltd wants to use the two different labels for their wine, brandy alcoholic drinks, cocktails and whisky in their Class 33 brands.  But they don’t want to use it for their beer.  Oh.  So that’s okay then.

Fracognac made in China

The China Trademark Office (CTMO) has thankfully refused registration of both the marks, saying that the name insinuated that the products originated from Cognac – which clearly they don’t.  This follows their earlier refusal for two similar trade marks featuring the name Fracognac.


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What the Fracognac? No Respect for Trademark

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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