The fourth International Cognac Summit, organized by the BNIC runs from Jan 23rd to Jan 26th. This tim the focus is on taste, the palate. Just remember: In 2008 the think tank created the summit cocktail, in 2009 the aroma wheel.

The summit takes place in the town of cognac; bartenders, experts and sommeliers are invited to elaborate new ideas for the cognac world.

The goal is really interesting this time: Measure the pleasure – so it’s all about quantifying cognac taste.

Cognac think tank

Jérôme Durand (head of marketing of BNIC) explains:

“Cognac has a unique and complex taste profile and being able to look at all aspects of this with some of the best tasters around today, will, I am certain, be as fascinating and enriching experience as our previous summits have been.”

Is it possible to quantify taste?

There are quite some guests attending at the summit, just to name some: Thomas Sornicelli (Ritz, London), Andy Seymour, a mixologist consultant, Nicolas Peri, (Burgundy, Paris); Evangelos Pattas (Délice, Stuttgart).

All those experts will work on their task, in workshops – but is it really possible to measure taste? Isn’t Cognac something unique, and isn’t taste individual? We are thrilled to see what the outcome of this little adventure will be. A random 1 – 10 rating system? Or a complex system nobody understands?


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Fourth International Cognac Summit 2011 - Goal: Measure taste

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


  1. Avatar

    interesting to know the results! i believe, this could be somethins similar to phenolic “ppm” (parts per million) used to measure/describe whiskies, but who knows…

  2. Avatar
    Cognac Expert

    Tell us more about that ppm please, what is it?

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