The recovery continues for cognac, with latest figures revealing that around the world an incredible five bottles of cognac are selling every second.

In the 2010 – 2011 season, sales have increased 11.5 per cent.  The highest rise in sales has been seen in the XO and VSOP markets, with increases of 26 and 17 per cent respectively.  This equates to 161.5 million bottle or 452,072 hectolitres of pure alcohol.

5 cognac bottles sold per second

When broken down to geographical regions, the sales are fairly evenly spread.  Those in the Far East are the highest for volume and value, mainly due to the purchasing habits including the higher end cognacs.  Sales to this area account for 38.4 per cent of the total, an increase of 23.9 per cent on the previous 12 months.

The Chinese market is also showing good growth, up 31.3 per cent to 1.7 million cases.  North America remains the largest market in terms of quantity, with 4 million cases being exported to this region.  European trade is growing steadily, up 8.3 per cent with sales spread equally between the various countries, and accounts for 29.6 per cent of the world’s cognac consummation.


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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.


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