Ding Dong. De Luze is at the door. The Cognac house is about to reposition their brand as a superior brand, and one must admit, the XO Fine Champagne bottle looks really nice and classy. The contemporary bottle consists of fine crystal elements, combined with a metal stopper. This brand is on its way to the next level.

Two years of product design

As we learned from De Luze today, they were working on this new bottle for quite a while. Bob Eastham, the International Director of De Luze tells us: “We now propose DE LUZE XO Fine Champagne in a decanter designed to reflect the brand’s values of purity and naturalness and to reflect the very high level of quality Fine Champagne XO that the Boinaud Family put inside.”
Being owned by the Boinaud Family, De Luze is Cognac’s largest private vineyard with 410ha (that’s gigantic).  Bob indicates: “Leading customers have already signed up to take their first deliveries of the new De Luze XO Fine Champagne, and the decanter is also available in litre format”.
Read more about the XO Cognac itself here, and the brand of Cognac De Luze here.

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De Luze Redesigns XO Fine Champagne Flagship: Becoming A Superior Brand

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


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    Looks like it came right from Cpt. Picards booze cabinet!

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    Interested in buying De Luze Xo cognac in the New York City area; cannot find a store or distributor..please help

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    Hi all,
    For those interested in contacting us re distributors or potential partnerships, please contact me on [email protected] alternatively through the DE LUZE HQ Contact Address on our webseite choose-delight.com

    Kind regards to all our DE LUZE fans …


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