High end spirits and champagne suffered severely in the global economic crisis – and this, of course, included cognac.  But recent figures released by Remy Cointreau, LMVH and others show that this time of downturn might well be over.

Luxury Spirit flagships: Rémy Cointreau, LVMH and Pernod Ricard

In all of the food related divisions, high-end spirits and champagne have shown the strongest recovery.  Showing the strongest growth is Champagne Lanson-BCC at 57 per cent.  LMVH ( Hennessy ) is up 55 per cent and Remy Cointreau (Rémy Martin) 48 per cent.  Pernod Ricard ( Martell ), who still has a significant debt after its purchase of Absolut Vodka in 2008, showed only a more modest increase of 17 per cent last year and, despite its high-end strategy, is down 5 per cent so far this year.

Of course, Remy Cointreau’s sale of its champagne division has helped the company a great deal, and this has also had the effect of strengthening market interest in other champagne houses.

Discover the three products shown above: Louis XIII, Hennessy’s Beauté du Siecle and L’Or de Jean Martell
Sources: www.investir.fr

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Is the Crisis Over? A Return to Growth for High End Spirits

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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