If April sees you travelling through Schiphol Airport (Amsterdam, Netherlands) then you’re bound to notice the high profile ‘Le Nez de Courvoisier.’
Maxxium Travel Retail and Beam Global Spirits and Wines are raising Courvoisier’s profile to travellers with displays, floor graphics and educational points to encourage people to purchase Courvoisier’s eaux-de-vie.
In addition to this, brand ambassadors are interacting with customers, sharing the companies heritage and introducing them to the three heady aromas which are the signature of Courvoisier XO; crème brulee, Iris flowers and candied orange.
Customers are also presented with a boxed set of Courvoisier glasses or a silk scarf with any purchase.
Sources and pics: www.moodiereport.com