Courvoisier screens 3D cinema ad during Avatar! But also 3D TV is about to begin the roll-out. So what do James Cameron’s Avatar and Courvoisier Cognac have in common? They both know how hot 3D is – because it’s stunning. Now as 3D television is about to rise, luxury companies such as Courvoisier prepare a 3D ad, just in time to keep up with the technological developments of our day.

This shows how much Cognac companies have had to strategise to reposition their product in a modern world of consumers – who still think that Cognac is a drink for English and French aristocrats! Well…we were all wrong…since Cognac started associating itself with Hip Hop, 3D technologies and Russian oligarchs. Let’s see what else the Cognac business will “conjure” up…

The ad is by White Label and production company Atticus Finch.

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Courvoisier 3D ad appears in Avatar showing: coming soon to the UK

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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