Courvoisier screens 3D cinema ad during Avatar! But also 3D TV is about to begin the roll-out. So what do James Cameron’s Avatar and Courvoisier Cognac have in common? They both know how hot 3D is – because it’s stunning. Now as 3D television is about to rise, luxury companies such as Courvoisier prepare a 3D ad, just in time to keep up with the technological developments of our day.
This shows how much Cognac companies have had to strategise to reposition their product in a modern world of consumers – who still think that Cognac is a drink for English and French aristocrats! Well…we were all wrong…since Cognac started associating itself with Hip Hop, 3D technologies and Russian oligarchs. Let’s see what else the Cognac business will “conjure” up…
The ad is by White Label and production company Atticus Finch.
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