The city of Cognac is, of course, world famous – mainly for the obvious reason of its production of eaux-de-vie.  At a recent General Assembly the visitor figures for 2010 were revealed, showing that over 40% of last year’s 22,000 visitors were foreigners.

And whilst it’s a well-known fact that the British love to visit the vineyards, last year saw great increases visits from Americans, Swedes and Norwegians.  These were up 24.3%, 47% and 14.8% respectively.

Town of Cognac (Porte St Jacques)

However, what really is exciting is the massive potential of welcoming the Chinese tourists as their increasing love of cognac is proving a massive draw for them to visit.  A recent delegation of tour operators and journalists from China were received by the mayor of Cognac, Michel Gourinchas, who is keen to encourage the Chinese to visit.

To this end a brochure is to be published in Swedish, Mandarin and Norwegian.

Pic: GNU Free Documentation License version 1.2,  Jack ma

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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