Cognac sales have increased by 10,7% (time period 2009-2010) – that makes about 150 million bottles of Cognac. 150 million! That would bring us back to the level of 2006/2007.
The nice message was announced by the Bureau national interprofessionnel du Cognac (BNIC).

How much is that in hectolitres?

It’s about 450 000 hectolitres of pure alcohol that was sold between August 2009 and July 2010, that would be about 160 million bottles. But wait, not all of it was bottled for Cognac sales but also some of the eaux-de-vie gets used for liquer production (Pineau).

Who imports so much Cognac?

  • North America + 10%
  • Asia + 24%
  • … and Europe actually quite bad: – 1,7%
So the core drivers of the business are USA and China, Singapore, Malaysia etc.
For your information, see this graph of the 2009 Cognac market:
2009 Cognac market

Source: BNIC

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2010 Cognac sales up by 10,7%! USA & Asia thirsty, Old Europe down

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


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