As we’ve reported at Cognac Expert recently, sales of cognac broke all records in 2011. Of course, this is a good thing, but it also means that the profession as a whole needs to put strategies in place to ensure that satisfactory production can be kept up for the future.
Jerome Royer, who amongst other things is the Mayor of Jarnac and whose family vineyards are one of the oldest members of the BNIC, is calling for this to be addressed now to ensure the health of the cognac industry in the next 20 or 30 years.
He is bringing attention to the fact that perhaps the vines of Cognac are not in as good a condition as they could be. With houses such as Hennessy wishing to increase production by 100 per cent, it’s going to be tough for the vines to produce the quantities of wine necessary to keep up. He says that currently the vineyard owners are forbidden for using certain types of treatment on the vines that would help to keep production to a maximum. He is also concerned that not enough re-planting of vines occurs when necessary. In simple terms, if the demand for cognac doubles, there simply aren’t enough vines to cope with this increase.
Mr Royer states that production at today’s levels are fine, but that as demand increases then perhaps things won’t be so rosy in years to come. However, he says that solutions are available and should be looked at now to ensure the future of cognac production. He also says the issue of planting rights should not be a taboo subject, and one that needs to be addressed sooner rather than later.