Movies can help to push a product. And Cognac product placement has tradition. Whether 007, Hennessy in a Lars von Trier’s last movie or Ludacris sipping Birkedal Hartmann‘s Conjure Cognac: Hollywood places cognac.

Let’s have a look at this Conjure Cognac product placement in NO STRINGS ATTACHED with Ashton Kutcher. Let’s think about it: This movie had a domestic total gross: $70,662,220 and worldwide $147,780,440 – that’s a lot of eyes on one product.

Conjure Cognac Product Placement NO STRINGS ATTACHED

Ludacris talks to a young woman while his friend opens the Conjure Cognac bottle.

Product Placement No Strings Attached

Pouring the mixable cognac into a glass.. while Ashton Kutcher arrives.

Spirit and Alcohol Product Placement in Hollywood movie

Here is another one, actually the title has already the word “cognac”: There is this 1964 film called Monsieur Cognac aka Wild and Wonderful.
Here is the pitch: “Cognac, a pampered poodle and popular star on French television, creates marital problems for his pretty owner Giselle when he becomes jealous of her new husband.”

Monsieur Cognac

Another movie is from 1988 and called Tajna manastirske rakije aka “Cognac” which is the English title. Apparently it is one of the best Yugoslavian movies of all times. On IMDB, it says “true masterpiece”. Unfortunately it remains very unclear what the story is about. Where is the link to Cognac? In one scene two of the major characters are in a quiet bar, and the male drinks two shots of vodka while the female drinks a shot of cognac.

Grande Champagne Cognac in Horror Movie

Below we see a screenshot of the horror film 1408 with John Cusack and Samuel L. Jackson – a bottle of cognac makes an appearance.


As swedish website reports, this cognac is called “Les Cinquante Sept Décès”. But this brand does not really exist…

Cognac Product Placement

Here are two other cognac placements we’ve noticed: Another Cognac star in movies is Martell’s Cordon Bleu one can see in Francis Ford Coppola’s Apocalypse Now. In the film “Cocktail“, Doug (Bryan Brown) shares a bottle of Louis XIII with Brian (that’s Tom Cruise).

Hennessy XO and Lars von Trier

It seems that even the most provocative of people turn to Cognac…

Melancholia Hennessy XO Product Placement

The disputed film director Lars von Trier has used Hennessy XO Extra Old in the wedding scene of his most recent movie Melancholia. Van Trier was highly criticized at the Cannes Film Festival 2011 for making comments about fascism, Hitler and his own Nazi heritage during the press conference.

Melancholia: Kirsten Dunst and Charlotte Gainsbourg drink Hennessy XO

In the film, Kirsten Dunst and Alexander Skarsgård get married on the eve of a planet hitting Earth. The wedding turns into an intense family drama, with the beautiful bride struggling to enjoy her special day.

James Bond’s first drink is Cognac

Or what about James Bond? Bond is a connoisseur, not a generic consumer.

In Bond’s first story, in the book Casino Royale, he consumes an Americano (a Cognac and water). It’s Bond’s first drink on record and occurs 30 pages into Fleming’s debut novel “Casino Royale.” Later he drinks (of course) a Martini, some bottles of vintage Champagne and some brandy.

Bond never sticks to one drink, that would be terribly boring to him. As the website AtomicMartinis states, James Bond had 431 drinks so far, 24 of these were brandy.

Cognac drinking in 007 Goldfinger

The first time Bond drops some cognac knowledge is in early Bon movie “Goldfinger”: At a dinner scene Bon discusses a cognac and says:  “I’d say it was a 30 year old finé indifferently blended Sir,……..with an overdose of Bon Bois.”

In another 007, “On Her Majesty’s Secret Service” Bond talks to a rescue dog (as he is in the snow): “Please go get a cognac. Five-star Hennessy course!”.

007 has a brandy

In the film “Diamonds Are Forever” Bond finds a new use for a bottle of cognac Courvoisier: He neutralises Mr. Kidd by splashing cognac on the flaming skewers, setting Kidd on fire.

Let’s have a look what Bond drinks:

AbsolutVodkaNever Say Never Again1983
BacardiRumThe Spy Who Loved Me1977
Black & WhiteScotch whiskyDr. No1962
BollingerChampagneLive and Let Die1973
A View to a Kill1985
The Living Daylights1987
License to Kill1989
Die Another Day2002
The World Is Not Enough1999
CourvoisierCognacDiamonds Are Forever1971
Cutty SarkScotch whiskyLicense to Kill1989
Dom PerignonChampagneDr. No1962
You Only Live Twice1967
On Her Majesty’s Secret Service1969
The Man with the Golden Gun1974
The Spy Who Loved Me1977
FinlandiaVodkaDie Another Day2002
GuinnessBeerThe Man with the Golden Gun1974
HeinekenBeerTomorrow Never Dies1997
Die Another Day2002
J & BScotch whiskyThe Living Daylights1987
Jack Daniel’sWhiskeyOn Her Majesty’s Secret Service1969
You Only Live Twice1967
Jim BeamBourbonLive and Let Die1973
Johnnie WalkerScotch whiskyThunderball1965
Martini & RossiVermouthYou Only Live Twice1967
Mouton RothschildWineDiamonds Are Forever1971
Red StripeBeerDr. No1962
7UPSoft drinkMoonraker1979
SmirnoffVodkaDr. No1962
Tomorrow Never Dies1997
The World Is Not Enough1999
StolichnayaVodkaYou Only Live Twice1967
A View to a Kill1985
The Living Daylights1987
License to Kill1989
TattingerChampagneFrom Russia with Love1963

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James Bond, Ludacris and Lars von Trier: Cognac Product Placement in Movies

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


  1. Avatar

    Thanks for the information! Where did you get that list? When does Bond drink J&B whisky in the living daylights?
    And just a small error, an americano is not cognac and water, it is Campari bitter mixed with soda or mineral water. In the novel ‘a view to a kill’ Bond specifies that he wants it mixed with Perrier mineral water.

  2. Avatar
    Cognac Expert

    Hi, thanks for the hint. Don’t know how that happened – of course you are totally right. The list we found somewhere, but I need to look up where exactly.

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