Less than two years ago, we, brother and sister, Max and Sophie, started a blog about a world famous product from Charente, France: Cognac.

In the beginning, we were just reporting about the basic things relating to cognac, like cognac estates, the latest cognac cocktail or the different techniques in cognac production. After a couple of months, we realized that there were actually people around the world who were showing great interest in our blog. As a result, we introduced a database to the website, including interesting information about cognac houses and their product ranges.

Our blog section YOUR BOTTLE became more and more popular and we kept receiving exciting messages where users posted the cognac bottles they found to find out more about them. This lead to lively exchanges about price, origin, history and even actual sales. We then introduced a “Cocktail & Drinks” section Cocktail & Drinks with the support of one of the big 4 cognac companies.

Sophie and Max at Bache's site

Cognac-Expert.com is a family project – and it will continue as such. Our family has been living in the Charente region for over 50 years. Coming from an agricultural background, our grandfather owned a vineyard himself, so our family knows what farming and running a business in the French countryside means. The same goes for cognac producers, small and big.

We started Cognac-Expert because we wanted to share the incredible diversity of cognac houses and producers with a wider and international audience. And also to distribute information about the world of cognac in general. We appreciate the work of the small producers and respect the big houses at the same time. We believe the two should coexist and continue doing what they do best: produce great cognac!

Today, we are proud to announce that our website has reached an astonishing 100.000 visitors per month. Within less than 2 years, our tiny blog has transformed into the leading website about cognac in the world. As you can imagine, we are thrilled about this incredible success.

Sophie at Guy-Pinard Cognac

We post news stories and report for both professionals and those who are new to cognac. About 25% of our readership are professionals, who actually work in the spirits (including cognac) business, while the remaining readers are made up of cognac connoisseurs as well as enthusiasts who want to learn more about cognac. Every month, readers from over 200 countries worldwide read, comment, exchange and discuss cognac on our website. Our facebook page has recently surpassed 15.000 fans, and tweeting becomes more and more a daily passion for us. We are thrilled about everyone’s commitment and feedback.

A big THANK YOU to all of you – our readers, partners and friends – who have eagerly continued to read, participate and support us so far. We will bring you more from the fascinating world of cognac, with new and exciting developments coming your way… Merci beaucoup.

Sophie & Max

Oh, and there is one more thing we wanted to remind you of, the weekly newsletter.

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


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    Fantastic news. Very well deserved. Many congratulations. Long may it grow and continue.

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    Well earned succes. Keep the good work coming!

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    It seems like the author does something right… 🙂 Congratulations, nice page and good work!

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    Congratulations! That’s great to hear, and you totally earn this. After all, it’s the best page about cognac out there.

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    Congratulations, mes amis! What a helpful website, with such interesting content that I’d never find on my own. I really appreciate it. What’s next? A forum? A store? A reviews database? Virtual or webisode tours of cognac houses? A package tour agency? I bet you can parlay this kind of readership into something even bigger. Thanks again.

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    Congratulations! And Eric is right – why not a package tour agency?! You need any help? Anyway, super Max and Sophie!

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    Max & Sophie

    Thanks to everyone! We really appreciate it. To Eric: Our goal is to make the website better, and also to include a maximum of smaller producers into the brand list, which is at almost 100 right now! There is more to come, of course!

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    I agree the enthusiast comments and I took the opportunity to congratulate you. Cognac-Expert success is the result of your hard work and it shows us your passion for the Cognac. Than you!

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    A fascinating site which I always enjoy reading. I live in the Grande Champagne in the middle of a vineyard, and it is always interesting to learn more about what is happening in the industry and how it is impacting on the locality. Congratulations and well done to you both, a significant achievement you can be rightly proud of.

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