Camus introduces a new product to the market: And it’s another “porcelain book”. This Special Reserve, Grand Masters Collection uses the painting of Claude Monet, “Woman In The Garden”. The packaging of the cognac house with Renoir’s “Woman after the bath”, you find here.
The new bottle will be prestented at TFWA Asia Pasicic exhibition in May, available for travel retail.
The TFWA Singapore show will feature the new, extended Camus Grand Masters Collection of Porcelain Books (using Limoges Porcelain), and an update of the exisiting packaging of the range.
When people understood the great potential of the duty free market in the 1960’s, producers came up with original gift ideas. The “porcelain books” of Camus are a result of this.
This colletction includes different books made of porcelain, presenting great french artists, decorated with 22 carat gold. Camus states:
“This is a fabulous collector’s item offering travellers a fine blend of rare cognacs in the perfect gift presentation. This has now been upgraded with a new stylish gift box to become even more premium. Travel retail has always played an important role in the success and development of the Camus Cognac brand. Today, Camus aims to build its presence in domestic markets; however the travel retail business remains a key factor of success for the group.
Since 1863, the philosophy of the Camus family is to offer consumers a choice of distinctive premium Cognacs, exploring all the richness and diversity of the Cognac growing area. The travel retail business acts for Camus as an international shop window and it is an opportunity for the group to share with international consumers our know-how and the point of difference of our Cognacs through engaging merchandising, tastings and promoters.
Find more details about this bottle, here.