If Coca Cola changes their design in France, then perhaps some cognac brands should also reconsider.
Below you see the new red & blue design of Coca Cola in France. 125 years of Coca Cola – a good reason for a change.

According to zigonet, the change from old to new packaging of 1,5 and 2 litre bottles (getting all those factories to produce the new bottle shapes, and printing new labels) did or will cost 14 million euros.

Old and new: Red & Blue Coca Cola Bottle France

So this seems a bit crazy. But we’re sure, these Coke people have a plan. So do we.

Three Coca Cola Cognac Special Editions

You might wonder: What the heck, this is not a cognac topic. And you’re right. But now we are making it one.

All changes

After all, Cognac is a French product, so let’s see how three famous cognac bottles would look like, if the same package designers would redesign. And it would not cost 14 million euros…

The Awesome VS »”>Hennessy VS 21st Crashy Century

Coke meets Hennessy

Fantastic Courvoisier Red Blue XO

Courvoisier meets Coke

And Of Course: Martell Cordon Red Bleu

Cordon Red Bleu

That’s it. Have a great sunday.

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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