These days it seems that if you want to promote your spirits brand, you need a celeb to back it. From rap stars to actors, country singers to comedians. It’s not a new trend though, Sean Connery used to promote Jim Beam and spirits were product placed in movies. Recently the “testimonial” trend with Cognac really got a shift.

So, let’s have a look at some famous faces that back or support certain brands.  We looked for all kind of different celebs.

1. Dan Aykroyd (you know, Dr Raymond Stanz from Ghostbusters) backs Crystal Head Vodka, produced in Newfoundland, Canada.  We’d have thought he was enough of a mega star not to have needed the extra few millions.

Dan Aykroyd Crystal Head Vodka

2. Sean Diddy (also known as Sean Combs or P Diddy or Puff Daddy or Piddy Paddy or whatever name he’s going by now – identity crisis anyone?) promotes Ciroq Vodka and has pulled in funny man, Aziz Ansari, to lend a helping hand.

P Diddy Ciroc Vodka

3. Danny DeVito kinda made Limoncello his own after downing seven of them and then appearing on The View (a U.S. TV show).  Limoncello were quick to cash in on this incredible marketing opportunity and within six months DeVito’s name was synonymous with the drink.

Sylvester Stallone and De Vito

4. Justin Timberlake and 901 Tequila.  Tag line – “It’s always 901 somewhere.”

Justin Timberlake's 901 Tequila

5. Marilyn Manson backs his very own line of absinthe – Mansinthe !


6. Bill Murray’s character in the film Lost in Translation made a blatant plug for Suntory Whiskey.

Bill Murray Suntory Whiskey

7. Okay, it was a while ago, but back in the 80’s Seagram’s Golden Wine Coolers chose Bruce Willis chillin’ on a porch to promote the drink.  Hey – that was back when he had hair! See the video:

8. Billy Dee Williams (you know, Lando from Star Wars!) was the face behind Colt 45 (the beer, not the gun!)

Colt 45 Malt Liquor

9. Donald Trump and Trump Vodka – subtly marketed as ‘the world’s finest super premium vodka.’

Donald Trump Vodka

10. Willie Nelson lent his name to the six year old Kentucky Bourbon – Heaven Hill. And the best of the rest!

Willie Nelson Kentucky Bourbon

11. Lil’ Kim and Three Olives Purple Vodka

Three Olives Purple

12. Vince Neil (from The Motley Crew) and Tres Rios Silver Tequila

Vince Neil Tequila

13. Chris ‘Ludacris’ Bridges and Conjure Cognac

Ludacris Conjure

14. Bethenny Frankel (yep, we had to ask too…  A reality TV star, apparently) and Skinnygirl Margarita

SkinnyGirl Margarita

15. Sammy Hagar (from Van Halen) and Cabo Wabo Tequila

Sammy Hagar Tequila

16. Francis Ford Coppola and Zinfandel: The Director’s Cut range.

Francis Ford Coppola Wine Range

17. Spike Lee and Absolut Vodka. But we have to admit: Absolut has a long tradition of collaborating with artists. Lee is one of many.

Absolut Brookly designed by Spike Lee

18. Ringo Star (yes, really!) and Sun Country Classic Wine Cooler

Ringo Star Sun Country Classic Wine Cooler

19. Michael Imperioli and 1800 Tequila: A whole concept. See the image below with the website screengrab.

1800 Tequila

20. And last but not least, even when still not released: Dr. Dre’s Aftermath Cognac, if it’s now with ABK6 or not – we do not know. But it’s in the pipeline, somewhere.

Will it ever happen? Dr Dre's Aftermath Cognac


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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.


  1. Avatar

    Hmm, i think Marilyn Manson hold a bottle of Serpis in his hand … the Mansinthe is completely different

  2. Avatar

    I was expecting pitbull and the new voli light vodkas to be on the list, I have also seen Fergie promoting it in Vegas

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