Always into design, the people at Martell – that’s a good thing! Martell keeps on working on their Martell Cordon Bleu Modern Masters campaign, this time featuring photographer Bruno Aveillan.

We once reported about another campaign, with a fantastic prin ad (and we certainly like the making of video): Once Picture For Martell

Celebrating  the contemporary  connoisseur’s  style  and  confidence, Martell Cordon Bleu reveals the  thirdopus of  the  Modern Masters  campaign  with  photographer Bruno Aveillan.

Bruno Aveillan for Cognac Martell

Bruno Aveillan, whose style is signature to the world’s most luxu ous  ands Photographer,  multimedia  artist,  and  director. Aveillan has won many  Awards  (including the very important Cannes Gold Lion) and did exhibitions worldwide, including NY MOMA  and the Louvre  in Paris.

Bruno Aveillan

Modern  Masters  is  an  “Advertising‐as‐art” series dedicated to Martell Cordon Bleu through the unique vision of selected artists. It began with Paolo Roversiwho set the Martell  Cordon  Bleu  photographic  standard  in  2007,  followed  by  Miles  Aldridge’s
reinvention of  the Cordon Bleu lifestyle  in  2009. Today, Bruno Aveillan’s unconventional approach takes the brand’s modernity to the next level.

Have a look at the Photo shoot Making Of :

“What  interested  me  was  the  meeting  of  two  worlds,”  said  Aveillan.  “Martell  Cordon Bleu  alludes  to  a  century  of  savoir‐faire,meeting  an  environment  edging  into  the avantgarde.  I  wanted  to  create  a  fragmented,  impressionistic  look  to  engage  the aviewer in a more emotional way.”

International  Marketing  Director  for  Martell,  Charles‐Armand  de  Belenet,
commented:

“Moving  with  the  times,  Martell  continues  to  celebrate  visionaries  likeveillan,  who  embraces  creativity.  The  Modern  Masters  series  establishes  Martellordon Bleu as the cognac of choice among discerning drinkers, through the years.”

Learn more about the bottle itself: Martell Cordon Bleu

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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