Always into design, the people at Martell – that’s a good thing! Martell keeps on working on their Martell Cordon Bleu Modern Masters campaign, this time featuring photographer Bruno Aveillan.
We once reported about another campaign, with a fantastic prin ad (and we certainly like the making of video): Once Picture For Martell
Celebrating the contemporary connoisseur’s style and confidence, Martell Cordon Bleu reveals the thirdopus of the Modern Masters campaign with photographer Bruno Aveillan.
Bruno Aveillan, whose style is signature to the world’s most luxu ous ands Photographer, multimedia artist, and director. Aveillan has won many Awards (including the very important Cannes Gold Lion) and did exhibitions worldwide, including NY MOMA and the Louvre in Paris.
Modern Masters is an “Advertising‐as‐art” series dedicated to Martell Cordon Bleu through the unique vision of selected artists. It began with Paolo Roversiwho set the Martell Cordon Bleu photographic standard in 2007, followed by Miles Aldridge’s
reinvention of the Cordon Bleu lifestyle in 2009. Today, Bruno Aveillan’s unconventional approach takes the brand’s modernity to the next level.
Have a look at the Photo shoot Making Of :
“What interested me was the meeting of two worlds,” said Aveillan. “Martell Cordon Bleu alludes to a century of savoir‐faire,meeting an environment edging into the avantgarde. I wanted to create a fragmented, impressionistic look to engage the aviewer in a more emotional way.”
International Marketing Director for Martell, Charles‐Armand de Belenet,
“Moving with the times, Martell continues to celebrate visionaries likeveillan, who embraces creativity. The Modern Masters series establishes Martellordon Bleu as the cognac of choice among discerning drinkers, through the years.”
Learn more about the bottle itself: Martell Cordon Bleu