Well, he may well be better known for his roles as an all action hero in many different Hollywood movies, but now it seems that Bruce Willis might well have to turn his hand to the rescue of our beloved eaux-de-vie.

French drinks group, Belvedere – owner of Marie Brizard (Gautier“>Gautier Cognac) – is, and has been for a while now, in huge financial difficulties.  The subsidiary, believed to be worth 185 million euros, is now under threat of liquidation.

Bruce Willis & Gautier

So – where does action man Bruce Willis star in all of this?  Well, apparently he’s a 3.3 per cent stake holder in the Belvedere Group – and in terms of a company worth a cool 580 million euros (as valued in July 2008 when the firm’s debts were first restructured) – Mr Willis’s share accounts for a substantial sum of money.

Of course, it remains to be seen whether or not the multi-millionaire actor will decide that he’s up for this role.  The creditors meet on the 18th September to decide the fate of Marie Brizard, who own other spirits as well, such as William Peel and Glen Rogers Whisky, San Jose Tequila and Sobieski Vodka, as well as Gautier Cognac.

Sources: www.lefigaro.fr, www.lecho.be
Image: Bruce Willis, Live Free or Die Hard 20th Century Fox 


Get articles like these and more:
Subscribe to our mailing list

Will Bruce Willis come to the Rescue for Gautier Cognac?

Get a 10% Voucher AND Tasting Cognac eBook when you subscribe to our newsletter. Weekly updates about our stories, new products and deals.


Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.


  1. Avatar

    Well, Gautier encounter multi traps. one is that gautier throws away his traditional powerful taste, but is not gain new attractive flavor. so Gautier lose strong suppoters.
    Another problem is that Gautier does not try big promotion.
    No suppoter,no add results in closing.

Write A Comment