Now, wait – an elephant carrying a 2000 liter Cognac bottle?
Cognac labels have always been a little bit different. The use of icons, symbols, and colors in Cognac ads and labeling is very creative. Sometimes one has to smile, imagining advertisers taking advantage of drinking Cognac while brainstorming.
The iconography of Cognac labels and advertising has always been very original. Read on to discover some examples.
1. A ballet dancer, a star, has a great show. But before going out there, she totally gets hooked on BALLET Cognac.
A ballet dancer gets totally drunk before the most important show in her career
2. Of course: An elephant walks through an exotic jungle, probably India.
On the elephant’s back, you find a handcrafted 2000 L Cognac bottle of Optima. The elephant is branded as well, with a nice yellow carpet – the logo of the hand nicely crafted into it. Now, what kind of story is that? Did Rivière Gardrat have a very special connection to the Maharastra?…
An elephant is carrying a huge 2000 liter Cognac bottle of Optima!
3. A drunk clown (could be Krusty the Clown, a character from the famous Simpsons TV series) presenting his most original show
Picking up a 100-liter Favraud Cognac bottle and balancing a well-filled but tiny glass on his nose.
“Yes! That’s it!”, the owner of the Cognac brand must have said, when he saw this idea.
A drunk Clown makes his way to the wardrobe
4. “Let’s make a break in the middle of nowhere and get drunk in the woods!”
And everyone just unpacks, Richard gets the box of Cognac J. Dupont.
Let’s stop in the middle of nowhere and have a Cognac in the woods
Ladies and gentlemen sitting on the ground. “It’s about time, lady Gwyneth, have a sip of this Cognac Dupont.”
Let’s have a Cognac, sit down!
5. The donkey does not look very happy about the fat boy
Cognac Audouin had a fantastic idea: Let’s put a drunk boy on a donkey, he must hold a Cognac bottle in his right and a glass in his left hand. Don’t forget to put grapes on his head. Done.
A baby on a donkey! That is hilarious.
6. Classic. Dwarfs dancing around a very large Cognac bottle like Indians around the fire.
Dance around the holy Cognac
7. China and Cognac. Jules Robin ad for the Chinese Cognac lovers. What it says? No idea…
Cognac in China
8. Courvoisier found their brand element, their testimonial long ago: The man behind the bottle, in the shadows, is Napoleon.
The idea was really good: To use Napoleon for the brand of Courvoisier.
Courvoisier and Napoleon
All photos by simoncognac