0210 Spirit introduces a new high end drink range to the highly profitable sector of travel retail. One of the bottle comes from Italy, and has the shape of a woman (reminds us of Landy Désir in a way).
This new range has different products in their retail portfolio: The 0210 Extra Cognac, the 0210 Amber XO Cognac and 0210 Velvet XO – such as a 0210 Vodka. Let’s have a look at those new products in detail.
The 0210 Extra Cognac
This Grande Champagne cognac was aged up to 40 years in oak barrels, and comes in a bottle with a feminine shape.
0210 Amber XO
This XO is a blend of different Grande Champagne, Petite Champagne, and Borderies eaux-de-vie. The average age is 25 years.
0210 Velvet XO
The Velvet is a XO Cognac, with an average age of 20 years.
0210 Vodka is distilled 5 times, then, filtered several times – the Vodka uses french wheat.
The 0210 stands for the street number of a former girlfriend of one of the founders. Moodiereport quote from the founders:
“We see it carrying special appeal in those markets where Russians and Chinese visit. That includes markets in Asia and the Middle East, and especially Egypt, Turkey, Cyprus and other locations. There will be domestic distribution but travel retail will be key. It’s a high-end product and needs a strong showcase. We see it featuring in five-star hotels as well as the leading premium travel retail stores. It’s niche, but small can mean beautiful.
Gifting is key in this channel, and many business travellers are looking for something different and exclusive. The 0210 range provides that. There is not enough theatre in the industry, and too much sameness. We would like to be part of that drive to differentiate the market.”
The spirit was presented at TFWA World Exhibition in Cannes.
Source and pic: Moodiereport.com and www.0210spirits.com