The latest house to jump on the music star wagon is Louis Royer.  The face of this brand is the New York hip hop artist “Verbal Assault is Nasty”, or just VAIN.

VAIN was brought up in Queens, NY, and his parents were both in bands back in the 1980’s.  He had his first hit record in 2005 called ‘Toss Da Paper’ and he is set to release his new mix tape, entitled ‘All Ghetto,’ on 26 April.  This will include guest appearances from various other artists including Lil’ Mo, Slim and Red Café (they’re other hip hop artists, in case you didn’t know).

Louis Royer produce a fine range of cognacs, along with Pineau, various liqueurs and flavoured vodka.  The company has an annual turnover of €31 million euros and employs around 80 people. Quite somethhing.

Bee Vain?

The brand of Royer is keen to associate with the younger cognac drinker, hence the partnership with VAIN along with various blends good for use in cognac inspired cocktails.

Sources: http://www.louis-royer.com, http://www.myspace.com, http://www.prlog.org