Taiwan

Cognac in China: The Key Factors of Brand Success

As all Cognac enthusiasts are most probably aware of, the market for eaux-de-vie in China is booming.  In fact, between the years of 2009-2010, the market growth for exports to this region grew by an incredible 71 per cent. I was lucky enough to experience quite a real chinese Yam-Sing experience in Monaco – these people love cognac….

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Cognac in Asia – Will Age Statements Overtake Tradition?

With the Asian market fuelling the current success of cognac, there are rumblings in the world of brandy that perhaps it’s time to start pushing age statements over that of the traditional labelling. David Baker, managing director of Brandy Classics, says that explaining the terms VS, VSOP and XO is both time consuming and difficult…

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Tesseron: A $4000 Bottle of Extreme Cognac

At a production rate of only 300 of the 1.75 litre bottles per year, the chances of getting your hands on a bottle of Tesseron Extreme is fairly slim.  And at $4000 per bottle, and with around 70 per cent of them being sold to China, Hong Kong, Taiwan and Singapore, this certainly gives proof…

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Pernod Ricard and Martell Cognac on Top Form

Yesterday, 16th February 2012, saw Pernod Ricard announce its best half year figures since the crisis of 2008. With growth turnover up 8 per cent to 4.6 billion euros and net profit up 20 per cent to 820 million euros, the producer of Martell Cognac can thank the bulk of the growth to sales in…

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Back to business: +21% in May and +6% in the last 12 months!

1,584 billion Euros of revenue. 140 million bottles of Cognac sold in the last 12 months: Cognac is back in business. Luxury goods are slowly coming back to life. The crisis is over. But is that really true? Yesterday the BNIC published a press release communicating a growth in May 2010 of 20,7 % and…

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Popular Taiwan Articles

Tesseron: A $4000 Bottle of Extreme Cognac

Tesseron: A $4000 Bottle of Extr...

At a production rate of only 300 of the 1.75 litre bottles per year, the chances of gettin...

Cognac in Asia – Will Age Statements Overtake Tradition?

Cognac in Asia – Will Age Statem...

With the Asian market fuelling the current success of cognac, there are rumblings in the w...

Back to business: +21% in May and +6% in the last 12 months!

Back to business: +21% in May an...

1,584 billion Euros of revenue. 140 million bottles of Cognac sold in the last 12 months: ...

Cognac in China: The Key Factors of Brand Success

Cognac in China: The Key Factors...

As all Cognac enthusiasts are most probably aware of, the market for eaux-de-vie in China ...

Recent Comments

Medina at 2013-08-07 08:38:26 in:

Cognac in China: The Key Factors of Brand Success

„There is an interesting thing compared to Europe (at least compared to the place where I am from) they also sell cognac online in china on such websites as m1ntcellar.com, yesmywine.com and many others. It's very special...“

Henry Clay at 2012-03-29 20:30:32 in:

Pernod Ricard and Martell Cognac on Top Form

„Older the martell the beter like it the top product in the world have some very old martell still full like to drink them a time you only live one time life is to short live as today is the last love that martell 4ever MR HCE...“