Martell
The Big Four Cognac Houses Show Healthy Profits
All the figures produced by the four major cognac houses are showing that each is managing to defy the global downturn, boasting increased turnover not only in quantity, but in value as well. The successes of Remy Martin and Martell have been well documented of late in the press, who boast increased sales of 23…
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Martell Cognac joins its Rivals in Strong Sales
Sales of Martell Cognac (part of the Pernod Ricard group) are keeping in line with the other big three cognac houses as new profit figures are released for the first part of the year. The demand for cognacs and other luxury goods in Asian countries and other emerging markets are helping this boost, and Pernod…
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Martell and Raymond Blanc mix it up at Harrods
If you fancy seeing a master chef at work, along with the Atelier Martell Cognac Trunk, then head for the famous Harrods department store in London. Raymond Blanc is hosting the first ever ‘live dining experience’ in the stores Brompton Road windows. Teaming up with Martell Cognac the French chef will be hosting a celebrity…
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James Bond, Ludacris and Lars von Trier: Cognac Product Placement in Movies
Movies can help to push a product. And Cognac product placement has tradition. Whether 007, Hennessy in a Lars von Trier’s last movie or Ludacris sipping Birkedal Hartmann’s Conjure Cognac: Hollywood places cognac. Let’s have a look at this Conjure Cognac product placement in NO STRINGS ATTACHED with Ashton Kutcher. Let’s think about it: This…
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Martell Says G’day to the Aussies
With its global trade in cognac rising a healthy 11 per cent last year, Martell is now setting its sights on the boosting the Australian market. Last week saw Thierry Giraud, Martell’s Brand Development manager, and Laurent Zammit, Regional Director for South Asia, in Australia to showcase the supreme premium range of Martell eaux-de-vie. With…
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Cognac in China Booms, But the Big Four are already Searching New Horizons
As we’ve previously reported, the worldwide sales of cognac are doing great things. It seems that not a week goes by without another news article extolling the increase in exportation of our beloved eaux-de-vie. But the major cognac producers – Hennessy, Courvoisier, Remy Martin and Martell – are certainly not sitting back and just enjoying…
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Recent Comments
yeozer at 2012-05-21 16:53:34 in:
Monaco, the Prince, Paris Match and Yaaaaaaaaaaaaaaaaaaaaa..aam Siiiiiiiiiing!
Samuel Douglas at 2012-05-16 07:32:35 in:
Farmers, Resellers and Players: The structure of the Cognac business
Don Henny at 2012-05-08 16:51:16 in:
Martell Cordon Noir Napoleon Cognac: Adjusted Colour with Natural Caramel
Joanne at 2012-05-07 19:26:40 in:
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osman at 2012-05-07 11:46:11 in:
Martell VS Fine Cognac: Bottle review
Le Centenaire d'Exception du Cognac Martell Cordon Bleu - Web and Luxe - Blog Luxe Marketing at 2012-05-07 06:01:55 in:
