marketing
What’s a Wild Rabbit got to do with Hennessy Cognac?
The Hennessy PR wagon is once again on a roll with their new “Never Stop, Never Settle” campaign. The brainchild of New York advertising agency, Droga5, this is a campaign that’s attempting to draw in customers by highlighting the pursuit of goals and aspirations. So where does the wild rabbit come in, you may well…
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Sean Paul and Remy Martin Mix Up a Storm in Jamaica
An exciting collaboration between Remy Martin Cognac, the recording artist, Sean Paul and Jamaican distribution company – Caribbean Producers Jamaica Ltd (CPJ) is offering a prize for their latest Remy Martin promotion – the marketing activity centres on Remy’s VSOP. 40 winners from the U.S. and the Caribbean will get the chance to party at…
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Martell Cognac and Horse Racing Sponsoring: The Grand National Effect
Sponsoring sporting events is certainly big business nowadays, and with 12 years’ worth of sponsorship the name of Martell Cognac had certainly become synonymous with the most famous horse race in the UK – The Grand National. However, although the link between the two was well known, it didn’t actually do a great deal for…
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How to Design a Cognac Bottle? Case Study Bisquit Prestige (Interview with Alexandra Marquès, Lunedi)
We did an interview with Alexandra Marquès, Directrice Générale of Lunedi, a marketing and design agency based in Paris. Lunedi is exclusively dedicated to premium products : Spirits and Wines, Perfumes and Cosmetics. The company’s fields of expertise is brand strategy and concepts: brand analysis, new product conception, strategies. Lunedi is also into product design where…
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James Bond, Ludacris and Lars von Trier: Cognac Product Placement in Movies
Movies can help to push a product. And Cognac product placement has tradition. Whether 007, Hennessy in a Lars von Trier’s last movie or Ludacris sipping Birkedal Hartmann’s Conjure Cognac: Hollywood places cognac. Let’s have a look at this Conjure Cognac product placement in NO STRINGS ATTACHED with Ashton Kutcher. Let’s think about it: This…
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Courvoisier Release Results of Consumer Survey
As with any brand, Courvoisier knows the benefits of understanding the wants and needs of your target audience. And the ‘Going Out Upgrade’ study the company has researched has provided them with the inside habits of the socializing culture in the United Kingdom. The results have now been released. This company say that this comprehensive…
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Courvoisier and Hennessy adverti...
An analysis: Courvoisier's and Hennessy's advertising pretty much changed in time. Each br...
What’s a Wild Rabbit got to do w...
The Hennessy PR wagon is once again on a roll with their new “Never Stop, Never Settle...
How to Design a Cognac Bottle? C...
We did an interview with Alexandra Marquès, Directrice Générale of Lunedi, a marketing...
Sean Paul and Remy Martin Mix Up...
An exciting collaboration between Remy Martin Cognac, the recording artist, Sean Paul and ...
Hennessy launches sleeves for Ve...
The iPod has it, your laptop and now your 0,2l bottle of Hennessy Very Special Flask nee...
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Recent Comments
douglas at 2012-05-05 08:20:40 in:
A supermarket tasting: Jules Gautret VSOP vs. Puy Gaudin Cocktail Cognac
RAY I. MOLENO at 2012-04-05 05:31:21 in:
What’s a Wild Rabbit got to do with Hennessy Cognac?
Don Henny at 2012-03-28 16:22:36 in:
Hennessy launches sleeves for Very Special Flask: Limited Edition Hennessy V.S. Flask Sleeve
Bryan Morneau at 2012-03-27 15:18:09 in:
Hennessy launches sleeves for Very Special Flask: Limited Edition Hennessy V.S. Flask Sleeve
Don Henny at 2012-01-25 10:24:39 in:
Hennessy launches sleeves for Very Special Flask: Limited Edition Hennessy V.S. Flask Sleeve
Nelly at 2012-01-24 20:48:22 in:
