Cognac giant Hennessy now also tries to conquer the European market : Hennessy Black (read our article) is supposed to be positioned in Germany as a mixable nightlife drink. Like they did in the US. Is this the beginning of a European cognac-mixdrink success story?
Hennessy claims that Black became the number …

The legal drinking age in a lot of countries is 18, but in the US it’s at 21 years.
Why are we thinking about this topic at Cognac Expert?
Because Cognac in the US is targeted to a much younger, urban group of people than in other countries. Just look at the …

Small but interesting post: As Webandluxe.com reports, Hennessy Cognac Ireland lacks some creativity on Facebook.
This is what the writers of webandluxe call an EPIC FAIL.. but let’s explain. We all know that brands are about to be promoted more and more on Facebook, even when it’s difficult to do brand …

London based Diageo is the ‘Darth Vader’ of the drinks industry: powerful, big and thirsty. It’s the biggest wine, beer and spirits company in the world.
The company owns beer brands, Scotch whisky, Vodka, Gin, Rum, Bourbon, Irish whiskey, Schnapps, Wines, mixdrinks and Liquer – but no cognac (see full brand …

We finally had the opportunity to taste the “Black Henny”. And no, the Cognac itself is not black.
Hennessy launched a major new product for the first time since 1961 in a big market. And as Hennessy has perfectly understood which relevance the American market has, they called the bottle ‘Black’. …

We asked: Which Cognac did you have on the weekend? And again: the winner is Hennessy – with almost 40%.
winners..
Second is Remy Martin (25%) and third Martell and Conjure. For the record: Last time Delamain Cognac was 3rd. At least Courvoisier is mentioned once this time (last time it wasn’t).
Top …

Pierre Vimont is the French ambassador in Washington, USA.  The man hosted a cocktail night together with the Distilled Spirits Council of the United States of America, or lets put it that way: It was a night sponsored by the DSC and the top 4 Cognac players.
Rep. Bart Gordon and …

Hennessy makes some noise again: A partnership with a shoemaker. Yes, a shoemaker! Berluti and the biggest Cognac house in the world partner on a limited edition XO Mathusalem bottle!
Berluti also belongs to LVMH. Actually the Mathusalem XO bottle comes in a hand-blown crystal decanter, designed by the Marquis de …

Yesterday, July 15th at the Chateau Bagnolet (est. 1810) there was a garden party. Hennessy’s garden party, to be precise.
The president of Hennessy Cognac, Bernard Peillon, announced a 10% increase in buying eaux-de-vie from vinegrowers. The biggest Cognac house will also invest in a new, ambitious program: Construction of new …

Conjure Cognac has ‘beef’ (sort of battle in HipHop slang) with Rémy Martin. Or in other words T.I. and Ludacris are now competing promoters of a French brandy. Who had thought that 20 years ago.. The US market is more and more becoming a playground for the combination of Rap …

The competiton is over and ended today, on July 25th.
You want to win a bottle of Hennessy Pure White Cognac?
You just have to become a “fan” of our facebook site (now called “like”) and invite friends to the fanpage and send us how many friends you made join! So the …

I met this guy the other day at a festival. When he learned that we had a blog about Cognac, he looked at me, raised his eyebrows and asked me: “So do you know this story? It was on TV, four years ago!” What now followed was so convincing – …

Sometimes, some people get it wrong. That’s fine. Cognac Expert is the website which will help setting the record straight.
Cognac Misunderstandings
Here is a list of the TOP 10 misunderstandings regarding French brandy, the Cognac:
1. It’s Hennessy and not Hennessey.
First of all, Hennessy is French and should not be confused with …

The iPod has it, your laptop and now your 0,2l bottle of Hennessy Very Special Flask needs it too. A second skin, made of silicon. And of course it is customized – it protects the bottle, comes in beautiful different colors.. ‘Yes I am having purple Henny, why not..?’ With …