England
The empire strikes back: Drinks companies recover
The world’s biggest spirits groups Diageo and Fortune Brands Inc are planning to spend more money as they expect the return of a global demand for booze! But is there really recovery? Nobody knows. Fortune’s Chief Financial Officer Craig Omtvedt: “We believe there is going to be recovery here. It may ramp up a little…
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Maxxium spends 23 million USD on Courvoisier campaign
Maxxium is going to invest about £15 million ($ 23 million) in 2010 to support its Cognac brand Courvoisier. Maxxium handles distribution for Pernod Ricard’s V&S Group. Maxxium UK is convinced that they can bring more drinker into the Cognac category by launching advertising activities, promotions and educational programmes: a 3D training film for the…
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A complete history of Cognac: The long way to eau-de-vie
The history of Cognac actually starts in the third century. The region and the beverage Cognac has a long history and involves all kind of nations, merchants, kings and aristocrats, natural catastrophes, wars and cold winters. Despite all this, the product kept getting better and better, century after century. Read the full history of Cognac,…
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Recent Comments
kevin at 2012-04-09 20:54:40 in:
A mystery in South China Sea: Cognac bottles discovered in vessel wreck from 17th/18th century
Denis K-K at 2012-03-03 01:49:20 in:
West Yorkshire Sir sells Grande Champagne Extra Denis-Mounié & Co Cognac
roman at 2012-03-01 03:56:51 in:
West Yorkshire Sir sells Grande Champagne Extra Denis-Mounié & Co Cognac
peter yeung at 2012-02-27 04:51:21 in:
Everything about VS, VSOP, XO, Napoléon Cognac. Learn about the different quality grades and the blending
Joe at 2011-12-24 18:52:16 in:
Everything about VS, VSOP, XO, Napoléon Cognac. Learn about the different quality grades and the blending
Trevor Jackson at 2011-11-17 18:44:37 in:
