crisis

Back to business: +21% in May and +6% in the last 12 months!

1,584 billion Euros of revenue. 140 million bottles of Cognac sold in the last 12 months: Cognac is back in business. Luxury goods are slowly coming back to life. The crisis is over. But is that really true? Yesterday the BNIC published a press release communicating a growth in May 2010 of 20,7 % and…

read full article 0

Cognac markets and sales are stable again!

Good news for all Cognac enthusiasts: The BNIC published its new stats this morning. Cognac sales are stable again. In February 2008, cognac shipments dropped into the red zone. After six years of growth… what goes up must come down. At that time it wasn’t sure for how long this would go on. The answer…

read full article 0

Cognac sales back to force? VS quality now more sold than XO

Cognac sales went up by  32,4% in March 2010, compared to March 2009! Worldwide sales went down (only) by 3,1% in 2009… that’s quite good actually. Between april 2009 and march 2010 the following amount of bottles were shipped: 47,3 millions bottles Alena (USA, Canada, Mexico) 42,6 millions bottles to Europe 41,2 millions bottles  to…

read full article 0

Hennessy tackles the crisis and shows force: Luxury isn’t dead.

Last week Hennessy organized a huge event in the town of Cognac: The president of the société anonyme, James Banier, welcomed most of the Cognac producers, which sell their eaux-de-vie to the maison de négoce Hennessy. About 12% less volume A meeting, marked with the seal of Hennessy is necessarily a show: Sound, light and…

read full article 2

The empire strikes back: Drinks companies recover

The world’s biggest spirits groups Diageo and Fortune Brands Inc are planning to spend more money as they expect the return of a global demand for booze! But is there really recovery? Nobody knows. Fortune’s Chief Financial Officer Craig Omtvedt: “We believe there is going to be recovery here. It may ramp up a little…

read full article 0

No Cognac crisis in China and the ‘Gold’ of Jean Martell

China is well! While everywhere else the Cognac market is going down just like the luxury market is going down… in China it isn’t! Whisky, vodka and rum sales keep rising in China. As the middle and upper classes develop more and more in this country, the demand for foreign products is rising. The king…

read full article 0

Popular crisis Articles

Back to business: +21% in May and +6% in the last 12 months!

Back to business: +21% in May an...

1,584 billion Euros of revenue. 140 million bottles of Cognac sold in the last 12 months: ...

Cognac sales back to force? VS quality now more sold than XO

Cognac sales back to force? VS q...

Cognac sales went up by  32,4% in March 2010, compared to March 2009! Worldwide sales ...

Cognac markets and sales are stable again!

Cognac markets and sales are sta...

Good news for all Cognac enthusiasts: The BNIC published its new stats this morning. Cogna...

Hennessy tackles the crisis and shows force: Luxury isn't dead.

Hennessy tackles the crisis and ...

Last week Hennessy organized a huge event in the town of Cognac: The president of the so...

No Cognac crisis in China and the 'Gold' of Jean Martell

No Cognac crisis in China and th...

China is well! While everywhere else the Cognac market is going down just like the luxury ...

The empire strikes back: Drinks companies recover

The empire strikes back: Drinks ...

The world's biggest spirits groups Diageo and Fortune Brands Inc are planning to spend mor...

Recent Comments

Calvin Watkins at 2010-09-05 16:08:16 in:

Hennessy tackles the crisis and shows force: Luxury isn’t dead.

„Hennessy dominates the cognac market. And they don't have to reinvent the company to do so.“

Marc at 2010-03-21 23:57:51 in:

Hennessy tackles the crisis and shows force: Luxury isn’t dead.

„Hennessy will allways dominate the Cognac market, they are too big. Not even Ludacris and his Conjure will do it :-)“