Courvoisier
Beam Realise that Women Drink Too
It’s only taken 216 years of marketing almost exclusively to the male market for drinks firm, Beam, to realise that they’re missing out on 50 per cent of the population. To this end, global marketing chief, Kevin George, put his team to discovering just what the company is missing out on. In 2009 they introduced…
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Cognac in China Booms, But the Big Four are already Searching New Horizons
As we’ve previously reported, the worldwide sales of cognac are doing great things. It seems that not a week goes by without another news article extolling the increase in exportation of our beloved eaux-de-vie. But the major cognac producers – Hennessy, Courvoisier, Remy Martin and Martell – are certainly not sitting back and just enjoying…
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Courvoisier Release Results of Consumer Survey
As with any brand, Courvoisier knows the benefits of understanding the wants and needs of your target audience. And the ‘Going Out Upgrade’ study the company has researched has provided them with the inside habits of the socializing culture in the United Kingdom. The results have now been released. This company say that this comprehensive…
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Airport Biz: Courvoisier is Fastest Growing Cognac House in Travel Retail
Maxxium Travel Retail have released last years’s sales figures that show Courvoisier Cognac to be the fastest growing house, with growth of 30 per cent year on year. This is pretty impressive, especially when you look at other figures for the third-largest group in travel retail. Total growth was up 11 per cent, and the…
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New Courvoisier Packaging Continues to Roll Out
Courvoisier is continuing with its roll out of contemporary premium design packaging for all of its products. October 2010 saw the update of the VSOP and XO Imperial, and this month sees the new look Courvoisier Exclusif packaging hit the travel retail shelves. Duty-free travel retail is an extremely important outlet for Courvoisier, and this…
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It’s an Early Start to Christmas – With Cognac VS in Mince Pies
If you thought it was too early to begin thinking about Christmas, then think again. Tesco, the superstore that has the monopoly in Britain, is already stacking mince pies on their shelves. But this year Tesco have added the luxury of Courvoisier Cognac to spice up their top of the range mince pies; of course…
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Recent Comments
Samuel Douglas at 2012-05-16 07:32:35 in:
Farmers, Resellers and Players: The structure of the Cognac business
Josh Beck at 2012-05-03 17:08:12 in:
Courvoisier Cognac Fine Champagne from 1841: A Vintage Brandy
jsw at 2012-04-29 04:56:03 in:
List with the 10 Best XO Cognacs – Top Value For Money or just the best Brands?
joe at 2012-04-29 04:50:15 in:
List with the 10 Best XO Cognacs – Top Value For Money or just the best Brands?
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25 Killer Cognacs: Most Exclusive Cognac Auction in The World “La Part des Anges 2011″
J at 2012-03-21 05:11:32 in:
