Courvoisier
Courvoisier and Hennessy advertising: From Napoléon to HipHop
An analysis: Courvoisier‘s and Hennessy’s advertising pretty much changed in time. Each brand has its specific communication strategy. Now let’s have a closer look how those ads developed in time. Courvoisier Courvoisier uses the person of Napoleon to promote its Cognac: Emmanuel Courvoisier and Louis Gallois, the founders of the Cognac brand had the idea….
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The empire strikes back: Drinks companies recover
The world’s biggest spirits groups Diageo and Fortune Brands Inc are planning to spend more money as they expect the return of a global demand for booze! But is there really recovery? Nobody knows. Fortune’s Chief Financial Officer Craig Omtvedt: “We believe there is going to be recovery here. It may ramp up a little…
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Maxxium spends 23 million USD on Courvoisier campaign
Maxxium is going to invest about £15 million ($ 23 million) in 2010 to support its Cognac brand Courvoisier. Maxxium handles distribution for Pernod Ricard’s V&S Group. Maxxium UK is convinced that they can bring more drinker into the Cognac category by launching advertising activities, promotions and educational programmes: a 3D training film for the…
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A selection of 8 highly original vintage Cognac ads
Now wait – an elephant carrying a 2000 liter Cognac bottle? Cognac labels have always been a little bit different. The use of icons, symbols and colors in Cognac ads and labeling is very creative. Somethimes one has to smile, imagening advertisers taking advantage of drinking Cognac while brainstorming. The iconography of Cognac labels and…
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The 7 big Cognac houses
There are seven big and known Cognac houses, that are more or less dominating the Cognac market. They are well known in the region and always played an important role in the area. These maisons de Cognac managed to export their eaux-de-vie from Charente in the whole world: Camus, Courvoisier, Frapin, Hennessy, Hine, Martell and…
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A complete history of Cognac: The long way to eau-de-vie
The history of Cognac actually starts in the third century. The region and the beverage Cognac has a long history and involves all kind of nations, merchants, kings and aristocrats, natural catastrophes, wars and cold winters. Despite all this, the product kept getting better and better, century after century. Read the full history of Cognac,…
read full article 4Popular Courvoisier Articles
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Courvoisier and Hennessy adverti...
An analysis: Courvoisier's and Hennessy's advertising pretty much changed in time. Each br...
The 7 big Cognac houses
There are seven big and known Cognac houses, that are more or less dominating the Cognac m...
A complete history of Cognac: Th...
The history of Cognac actually starts in the third century. The region and the beverage Co...
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Recent Comments
Samuel Douglas at 2012-05-16 07:32:35 in:
Farmers, Resellers and Players: The structure of the Cognac business
Josh Beck at 2012-05-03 17:08:12 in:
Courvoisier Cognac Fine Champagne from 1841: A Vintage Brandy
jsw at 2012-04-29 04:56:03 in:
List with the 10 Best XO Cognacs – Top Value For Money or just the best Brands?
joe at 2012-04-29 04:50:15 in:
List with the 10 Best XO Cognacs – Top Value For Money or just the best Brands?
roman at 2012-03-28 14:56:02 in:
25 Killer Cognacs: Most Exclusive Cognac Auction in The World “La Part des Anges 2011″
J at 2012-03-21 05:11:32 in:
