Cocktail
Bisquit launches sales in South Africa with a “country house event”
The place is South Africa. There is a villa in the style of a french country house. Lavender, nice light, some nice canapés, easy – a pretty woman sings: it’s a luxury late summer afternoon. The event was held at a stunning house in Bishops Court. People are dressed in French retro-chic acessoires and they…
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Courvoisier and Hennessy advertising: From Napoléon to HipHop
An analysis: Courvoisier‘s and Hennessy’s advertising pretty much changed in time. Each brand has its specific communication strategy. Now let’s have a closer look how those ads developed in time. Courvoisier Courvoisier uses the person of Napoleon to promote its Cognac: Emmanuel Courvoisier and Louis Gallois, the founders of the Cognac brand had the idea….
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Maxxium spends 23 million USD on Courvoisier campaign
Maxxium is going to invest about £15 million ($ 23 million) in 2010 to support its Cognac brand Courvoisier. Maxxium handles distribution for Pernod Ricard’s V&S Group. Maxxium UK is convinced that they can bring more drinker into the Cognac category by launching advertising activities, promotions and educational programmes: a 3D training film for the…
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The little brother of Cognac: What is Pineau? How is it made?
Pineau des Charentes or just ‘Pineau’ is a French aperitif. The drink is actually not very well known abroad, but in Charente it plays a rather important role. Pineau is fortified wine, vin de liqueur, blended of slightly fermented grape must and eaux-de-vie (Cognac). Pineau should be served chilled, at 8 to 10 °C, in…
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Conjure Cognac by Birkedal Hartmann and US Rapper Ludacris
+++ UPDATE 3 +++ JUNE 2010 +++ Since september 2009, the new brand sold 400 000 bottles of Conjure Cognac. In 9 months the young company of famous rapper Ludacris and Birkedal-Hartmann tested the market and now they are finally going for ‘nationwide’. Today the Luda Yak is available in over 20 US states and…
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Recent Comments
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A supermarket tasting: Jules Gautret VSOP vs. Puy Gaudin Cocktail Cognac
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