business
Rémy Martin’s masterplan to conquer the Cognac market
Rémy has a strategy. Of course they have one. The No.2 cognac producer has announced a great increase in revenues (almost 30%) at 405,7 million €. Okay, we do not know what kind of profit the made, perhaps they had more costs last year. But still, this is a good sign for Rémy and good…
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Martell bird flying high: Tackling the crisis with persistent strategy and raise in prices
Apparently also Martell has found its way through the worldwide economic crisis. While 2009 was difficult, 2010 looks far better. The status: 9% more bottles sold and revenue pushed up by 16% in 2009-2010. As Cognac Expert has reported, Cognac seems to be back in business. And the Martell bird flies in the same direction….
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Back to business: +21% in May and +6% in the last 12 months!
1,584 billion Euros of revenue. 140 million bottles of Cognac sold in the last 12 months: Cognac is back in business. Luxury goods are slowly coming back to life. The crisis is over. But is that really true? Yesterday the BNIC published a press release communicating a growth in May 2010 of 20,7 % and…
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Alain Braastad delivers a masterpiece: Letters of a Cognac merchant from the 18th century
Alain Braastad did a great work: A transcription of letters of a Cognac négociant (merchant), Henry Brunet, living in the middle of the 18th century. The book consists of a selection of reproduced letters the merchant sent, which gives great insights into time and culture. It’s 574 pages and was given by Jules Pelisson, a…
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The German Lieutenant who saved Cognac in World War II
A German Lieutenant saves Cognac in World War II. Without this local hero to the region, the Cognac industry would have been destroyed by German troops. Lieutenant Gustav Klaebisch creates quota system.
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Cognac sales back to force? VS quality now more sold than XO
Cognac sales went up by 32,4% in March 2010, compared to March 2009! Worldwide sales went down (only) by 3,1% in 2009… that’s quite good actually. Between april 2009 and march 2010 the following amount of bottles were shipped: 47,3 millions bottles Alena (USA, Canada, Mexico) 42,6 millions bottles to Europe 41,2 millions bottles to…
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Recent Comments
Nick at 2012-03-05 09:35:50 in:
Majesté Cognac – Big in China
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Majesté Cognac – Big in China
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