It used to be called “Armenian Cognac”: Arbun is the new name
“Armenian Cognac” is dead. Long live Arbun.
Two months ago, the Armenian government approved a new name as the new trade mark name for brandy that comes from Armenia. Brandy production plays a serious role in the national economy: The products are exported in many countries and of course the Russian …
“The Cognac Experience”: A New Slogan for Cognac’s Brand Communication
The slogan for the Cognac region “Cognac, l’esprit région” (“the soul of the region”) is history. The new slogan is “Expérience Cognac”: The Cognac experience. A new direction in brand communication?
The Bureau National Interprofessionnel du Cognac (BNIC) believes that the new slogan is far better for their strategy: The cognac …
Léopold Raffin Cognac gets a brand facelift
French Optima Brand Design Global Communication Agency France redesigns the bottles of Léopold Raffin Cognacs, a company established in 1889. The bottle design comes from Patrice Rouillard and reminds of parfume somehow.
The Cognac comes from the Laclie family, which owns 32 hectares of vineyards in the Fins Bois area (cru). …
What is your favourite Cognac? This time Hennessy and Braastad
Regularly we ask on Cognac‘s facebook page the question of your No.1 Cognac. Here is the result of the april 23rd question.
We asked, what is your favourite Cognac? And this time it’s Hennessy and Braastad with 16% of all mentioned brands, followed by Bisquit and Bache-Gabrielsen with 11%.
It is true, …
The best Cognac questions of the first quarter 2010!
Best Cognac 2010 or the best Cognac brands?
We get asked: what is the best Cognac of 2010? And what are the best Cognac brands in the world?
Is there a list, is there a rule, the best taste? Is the most expensive, the best Cognac? And what if you just buy the known bottles, are you sure to …
Result of ‘What was your Cognac of the 20/21 Weekend?’
Joan of Arc.. ahm.. of Cognac: 23 young woman manages ABK6
At only 23 years old, a young woman runs the family business with her father Francis Abecassis.
Elodie Abecassis runs the Domaine d’Abecassis since July 2009. Together with her father, Francis, the founder of the company, she controls over 230 hectares of vineyards, the 40 employees and the brands Leyrat, …
The Cognac consumer: An analysis about the Top 4 brands
At what time of the year do people worldwide look for Cognac?
Well, apparently people always search for cognac right before Christmas. This can’t be a coincidence. It must be the Christmas present?!
Cognac lineup
Cognac Interest rises at the end of the year, just before christmas (google trends)
An assumption would …

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