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What the Fracognac? No Respect for Trademark
Can you believe it. The BNIC and the Institue National de l’Origine et de la Qualitie (INAO) have had to file against a Chinese company for attempting to register two trade marks for the name Fracognac – again! Shenzhen Ying Jun Wine Co Ltd wants to use the two different labels for their wine, brandy…
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New Range for Prince Hubert de Polignac Cognac, a Packaging Reboot
Prince Hubert de Polignac Cognac re-invents its range and change packaging dramatically. The packaging is more modern, and more ‘royal’. The Cognac house belongs to H. Mounier, who own another half a dozen smaller cognac brands. H. Mounier again is part of the Unicoop cooperative, a collaboration of hundreds of wine growers in Charente. Just…
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It used to be called “Armenian Cognac”: Arbun is the new name
“Armenian Cognac” is dead. Long live Arbun. Two months ago, the Armenian government approved a new name as the new trade mark name for brandy that comes from Armenia. Brandy production plays a serious role in the national economy: The products are exported in many countries and of course the Russian market is by far…
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“The Cognac Experience”: A New Slogan for Cognac’s Brand Communication
The slogan for the Cognac region “Cognac, l’esprit région” (“the soul of the region”) is history. The new slogan is “Expérience Cognac”: The Cognac experience. A new direction in brand communication? The Bureau National Interprofessionnel du Cognac (BNIC) believes that the new slogan is far better for their strategy: The cognac culture develops based on…
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Léopold Raffin Cognac gets a brand facelift
French Optima Brand Design Global Communication Agency France redesigns the bottles of Léopold Raffin Cognacs, a company established in 1889. The bottle design comes from Patrice Rouillard and reminds of parfume somehow. The Cognac comes from the Laclie family, which owns 32 hectares of vineyards in the Fins Bois area (cru). The distillery lies in…
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What is your favourite Cognac? This time Hennessy and Braastad
Regularly we ask on Cognac’s facebook page the question of your No.1 Cognac. Here is the result of the april 23rd question. We asked, what is your favourite Cognac? And this time it’s Hennessy and Braastad with 16% of all mentioned brands, followed by Bisquit and Bache-Gabrielsen with 11%. It is true, that this time…
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Best Cognacs and Brands 2010. Is...
We get asked: what is the best Cognac of 2010? And what are the top Cognac brands in the ...
It used to be called "Armenian C...
"Armenian Cognac" is dead. Long live Arbun. Two months ago, the Armenian government app...
Léopold Raffin Cognac gets a bra...
French Optima Brand Design Global Communication Agency France redesigns the bottles of Lé...
The Cognac consumer: An analysis...
At what time of the year do people worldwide look for Cognac? Well, apparently people ...
New Range for Prince Hubert de P...
Prince Hubert de Polignac Cognac re-invents its range and change packaging dramatically. T...
The best Cognac questions of the...
This website has been going on for some months now. Thank all of you for your support and ...
Result of 'What was your Cognac ...
Hi there, here are the results! We asked you in facebook what kind of drink you had on ...
What the Fracognac? No Respect f...
Can you believe it. The BNIC and the Institue National de l’Origine et de la Qualitie ...
Recent Comments
Eric W Jackson at 2011-08-25 21:05:25 in:
Best Cognacs and Brands 2010. Is there a List?
ahmad at 2011-08-24 08:37:43 in:
Best Cognacs and Brands 2010. Is there a List?
Aniket at 2011-08-11 18:15:30 in:
Best Cognacs and Brands 2010. Is there a List?
cognacman at 2011-06-04 17:55:24 in:
Best Cognacs and Brands 2010. Is there a List?
James at 2011-02-10 22:40:46 in:
Best Cognacs and Brands 2010. Is there a List?
Bongy at 2011-01-22 20:12:49 in:
