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What the Fracognac? No Respect for Trademark

Can you believe it.  The BNIC and the Institue National de l’Origine et de la Qualitie (INAO) have had to file against a Chinese company for attempting to register two trade marks for the name Fracognac – again! Shenzhen Ying Jun Wine Co Ltd wants to use the two different labels for their wine, brandy…

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New Range for Prince Hubert de Polignac Cognac, a Packaging Reboot

Prince Hubert de Polignac Cognac re-invents its range and change packaging dramatically. The packaging is more modern, and more ‘royal’. The Cognac house belongs to H. Mounier, who own another half a dozen smaller cognac brands. H. Mounier again is part of the Unicoop cooperative, a collaboration of hundreds of wine growers in Charente. Just…

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It used to be called “Armenian Cognac”: Arbun is the new name

“Armenian Cognac” is dead. Long live Arbun. Two months ago, the Armenian government approved a new name as the new trade mark name for brandy that comes from Armenia. Brandy production plays a serious role in the national economy: The products are exported in many countries and of course the Russian market is by far…

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“The Cognac Experience”: A New Slogan for Cognac’s Brand Communication

The slogan for the Cognac region “Cognac, l’esprit région” (“the soul of the region”) is history. The new slogan is “Expérience Cognac”: The Cognac experience. A new direction in brand communication? The Bureau National Interprofessionnel du Cognac (BNIC) believes that the new slogan is far better for their strategy: The cognac culture develops based on…

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Léopold Raffin Cognac gets a brand facelift

French Optima Brand Design Global Communication Agency France redesigns the bottles of Léopold Raffin Cognacs, a company established in 1889. The bottle design comes from Patrice Rouillard and reminds of parfume somehow. The Cognac comes from the Laclie family, which owns 32 hectares of vineyards in the Fins Bois area (cru). The distillery lies in…

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What is your favourite Cognac? This time Hennessy and Braastad

Regularly we ask on Cognac’s facebook page the question of your No.1 Cognac. Here is the result of the april 23rd question. We asked, what is your favourite Cognac? And this time it’s Hennessy and Braastad with 16% of all mentioned brands, followed by Bisquit and Bache-Gabrielsen with 11%. It is true, that this time…

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Recent Comments

Eric W Jackson at 2011-08-25 21:05:25 in:

Best Cognacs and Brands 2010. Is there a List?

„I've always been a Remy VSOP kinda guy, but then I was given Remy 1738 as a present, man that is DA BOMB- Along with a nice Maduro Cigar - It's an experience.“

ahmad at 2011-08-24 08:37:43 in:

Best Cognacs and Brands 2010. Is there a List?

„I love Hennessy VSOP but since I try Martell cordon bleu I immediately fell in love with Martell cordon bleu because taste is very smooth, very round and long finish ...“

Aniket at 2011-08-11 18:15:30 in:

Best Cognacs and Brands 2010. Is there a List?

„Wow amazing information“

cognacman at 2011-06-04 17:55:24 in:

Best Cognacs and Brands 2010. Is there a List?

„I love cognac, but the days are over when bad cognac beats great brandy. It is a legal thing, like champagne, many sparkling wines beat them cold. That being said, I have to agree that Raynal is the best value and Meukow...“

James at 2011-02-10 22:40:46 in:

Best Cognacs and Brands 2010. Is there a List?

„I to have too say that for the money Raynal is the best at 21.00 for a 1.75 ltr Try it you'll like it.“

Bongy at 2011-01-22 20:12:49 in:

Best Cognacs and Brands 2010. Is there a List?

„I've had Remy, Courvassier,Hennessey and I am convinced that most people can't tell the difference. My absolute favorite is Raynal VSOP Brandy. This tastes better and smoother than all Cognacs I have tasted in the past 30+yrs....“