Sales of Martell Cognac Continue to Rise

Pernod-Ricard, the owner of Martell Cognac, has reported that in the year July 2010 – June 2011, sales rose by 22 per cent.  Only Pernod-Ricard’s Royal Salute whisky fared better, with sales rising 27 per cent.

However, when you look at the figures, an even better analysis appears.  Royal Salute cases totalled 200,000 cases, whereas the number for Martell is 1.8 million.  It’s no surprise that with sales figures such as these Martell is the leading cognac in China, holding 42 per cent of the market.

Sources: www.charentelibre.fr