Original Martell Advertising: Tradition and Today

We discovered this Martell advertising: Quite interesting to play with an old setting and to translate a social situation into our times, featuring the Martell XO bottle. In the background we find paintings from the 18th century that are being referred to.

Martell Tradition and Today

The tag line is “The Same Pleasure since 1715″, and clearly refers to that people enjoy Martell the same way since centuries, only consumers changed.

Martell Tradition and Today

Let’s look at colors: In the picture we also find the Martell typical deep blue (lamps, dresses, chair), combined with an amber golden tone. Also interesting, and politically correct, that women in the modern version wear trousers.