D’Ussé Cognac! Drinks giant Bacardi has announced the launch of their new high-end VSOP cognac. The new cognac bottle was launched in NYC, June 2012. For the moment the liquor bottle is only available in New York, rollout of Cognac D’ussé in the United States, probably first in east coast cities, then west coast.
And.. it’s a V.S.O.P Cognac! It’s produced in Cognac (France) at the Chateau de Cognac, a great castle with lots of dark cellars. Read our interview with the maker of D’Ussé Cognac, the cellar master of Chateau de Cognac, the cognac house that also produces Baron Otard cognac.
Jay-Z is the spokesperson of Cognac D’Ussé
Nobody else than super popular musician Jay-Z endorses Bacardi’s new cognac. Jay-Z helped launching the cognac at his 40/40 club in NYC. Well, this one is a smart move and has the potential to overtake Conjure and Co and to attack Hennessy‘s blockbuster cognacs. World famous rapper Jay-Z will play a very important role in the new brand strategy. Read more about Jay-Z and D’Usse.
D’Ussé Placement, Print and Video with Jay-Z
The new cognac D’Ussé (what a tricky name.. but apparently nobody seems to have a problem with that), pronounced “dew-say” will retail at a price of around $45-50. Wow what a price tag, but hey it comes in a 750ml bottle.
Look at the new commercial by Jay-Z for D’Ussé: Sloooow moootion!
D’Ussé Cognac is a VSOP, and puts Bacardi squarely in competition with the other big four cognac names: Hennessy (owned by LVMH), Remy Martin (Remy Cointreau), Martell (Pernod Ricard) and Courvoisier (Beam Inc.). VSOP means that the youngest eaux-de-vie in this blend must at least be 4 years old.
The bottle is simple: Round shape, a cork, no label around the bottle neck, no label on the front. Just a golden double cross. That gives it a certain medieval touch, very royal. We love it. And we tasted it!
D’Ussé Taste: A very smooth VSOP
Presented in elegant packaging D’Ussé cognac will be first launched in the US, this month, before being rolled out around the rest of the country. Customers will be able to buy D’Ussé for a purchase price of 49.99$ – clearly a premium pricing for a VSOP cognac.
The new brand can also be called Henri Dussé Cognac. Depends on the writing. By the way, we tasted the cognac during our last visit in Cognac, so here are some tasting notes / review of Cognac D’Ussé:
On the nose quite fresh and fruity, in the mouth a bit sharp (like a VSOP is supposed to be) but the finish is very smooth. Actually, the finish is almost too mellow – it depends on your palate.
A Plus for Bacardi’s Portfolio
With sales of cognac increase at an astounding rate, and with all predictions saying that this will continue, it makes perfect sense that Bacardi expands its portfolio with a great quality cognac. Cognac D’Ussé certainly fits into their impressive array of brands very well. Well known for their clear rum of the same name, Bacardi also own and market Grey Goose Vodka, Dewar’s Scotch Whisky and Bombay Sapphire Gin.
Probably a XO D’Ussé Cognac and a VS D’ussé Cognac will follow and complete the range. One way to consume D’ussé is in cocktails: There is already a new cocktail that consists of Armand de Brignac Champagne (Ace of Spades) and Cognac D’Ussé: Ace X D’Usse.
The house of Otard Cognac dates back to 1795 and is located in the grand Chateau de Cognac, a 15th century building overlooking the Charente River in Cognac. Baron Otard purchased this chateau because the cellars below would provide unique properties to aid the aging of his cognacs. Learn more about Baron Otard, or read more about the D’Usse Cognac bottle.