Well, the success of Bacardi’s newest cognac – D’Usse – continues to rise, mainly thanks to the clever promotion of the drink by superstar hip hop artist, Jay-Z.
On the back of the enormous hype that’s surrounding his Budweiser backed, ‘Made In America’ music tour, he’s now announced the latest D’Usse Cognac weapon – a cognac and champagne cocktail entitled ‘Ace X D’Usse.’
After a knock out performance in Philadelphia, Jay-Z headed to a celebrity filled bash on the steps of the Museum of Art made famous by Sylvester Stallone in the film, Rocky. It was here, in a private tent with Beyoncé, Aziz Ansari and Ron Howard, that the new champagne and cognac cocktail was unveiled.
Armand de Brignac Champagne (Ace of Spades) and D’Ussé Cognac
No doubt the Ace X D’Usse will be available at Jay-Z’s 40/40 club in New York. Indeed, this was the setting for a campaign fundraiser last week (18th September), where the superstar couple busted some moves with Barak Obama. The President performed a well-known hip hop dance move known as the ‘brush off shoulders.’
We think he should have tried a couple of the new Ace X D’Usse cocktails. He might have ended up dancing Beyoncé’s most famous ‘Single Ladies’ after that. And wouldn’t that be a marketing coup for Bacardi and D’Usse Cognac.
But at which price is this Cognac Champagne cocktail? How much is it?
Sources: www.nypost.com, www.usmagazine.com