De Luze Redesigns XO Fine Champagne Flagship: Becoming A Superior Brand

Ding Dong. De Luze is at the door. The Cognac house is about to reposition their brand as a superior brand, and one must admit, the XO Fine Champagne bottle looks really nice and classy. The contemporary bottle consists of fine crystal elements, combined with a metal stopper. This brand is on its way to the next level.

Two years of product design


As we learned from De Luze today, they were working on this new bottle for quite a while. Bob Eastham, the International Director of De Luze tells us: “We now propose DE LUZE XO Fine Champagne in a decanter designed to reflect the brand’s values of purity and naturalness and to reflect the very high level of quality Fine Champagne XO that the Boinaud Family put inside.”
DE LUZE XO

DE LUZE XO

Being owned by the Boinaud Family, De Luze is Cognac’s largest private vineyard with 410ha (that’s gigantic).  Bob indicates: “Leading customers have already signed up to take their first deliveries of the new De Luze XO Fine Champagne, and the decanter is also available in litre format”.
Read more about the XO Cognac itself here, and the brand of Cognac De Luze here.

You might be interested in these articles:

6 Responses

#1 Phillip on Mar 24, 2011, says:

Looks like it came right from Cpt. Picards booze cabinet!

#2 Arild on Mar 24, 2011, says:

Superb!

#3 Roar on Mar 24, 2011, says:

Very nice bottle

#4 Pat on Mar 31, 2011, says:

Interested in buying De Luze Xo cognac in the New York City area; cannot find a store or distributor..please help

#5 Thomas on Mar 31, 2011, says:

simple, yet lovely design.

#6 Bob Eastham on Apr 5, 2011, says:

Hi all,
For those interested in contacting us re distributors or potential partnerships, please contact me on bob.eastham@cdeluze.com alternatively through the DE LUZE HQ Contact Address on our webseite choose-delight.com

Kind regards to all our DE LUZE fans …

Bob

Leave a Comment

Notify me of followup comments via e-mail. You can also subscribe without commenting.